What’s in an Affiliate Network Name?

I will spare you from quoting Shakespeare today, but just know that The Bard was on to something with his famous line about roses and names. A few weeks ago affiliate network Pepperjam changed its name to eBay Enterprise Affiliate Network. The change in moniker came as eBay moved to rebrand all … Read more about What’s in an Affiliate Network Name?

Friday Pulse: Kickstarter Innovation, Affiliate Nexus Update, Foreigner Buyer Influence

These are hardly the dog days of summer as the online marketing space remains filled with a lot of news this week. I still love the stuff coming from Kickstarter and all the studies about mobile and foreign online commerce growth. Throw in what Google is up to and things start to get very … Read more about Friday Pulse: Kickstarter Innovation, Affiliate Nexus Update, Foreigner Buyer Influence

Affiliate Nexus Tax Impacts Entire Market

This week’s news about Amazon and Overstock  shifting their legal focus back to the state level by filing an application to petition the US Supreme Court to hear their case against the state of New York, challenging its affiliate nexus tax law (after losing their appeal in a more than 4 year legal … Read more about Affiliate Nexus Tax Impacts Entire Market

Online Shopping: Getting Personal

All of us in online marketing claim that the number one thing we want is to understand the consumer. It’s the holy grail to figure out what influenced their purchases, their shopping habits, divide them up by gender, analyze all the demographics (household , income, education level, etc.), the … Read more about Online Shopping: Getting Personal

Friday Pulse: Nordstrom and Pinterest, CPG Goes Big on Digital, Monetizing Shares

Summer is normally a slower time for news, but not this year. There are a lot of things happening in social, mobile and search. Happy Reading!!! Nordstrom is thinking of using Pinterest to do product testing and forecasting. The only issue as is stated in the article:"Galipeau said that … Read more about Friday Pulse: Nordstrom and Pinterest, CPG Goes Big on Digital, Monetizing Shares