Monthly Archives: July 2013

What’s in an Affiliate Network Name?

Posted By: Durk Price on Jul 31, 2013 in Blog, Networks

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I will spare you from quoting Shakespeare today, but just know that The Bard was on to something with his famous line about roses and names.

A few weeks ago affiliate network Pepperjam changed its name to eBay Enterprise Affiliate Network. The change in moniker came as eBay moved to rebrand all its GSI properties, which were acquired two years ago, under the eBay Enterprise moniker. eBay Enterprise Inc. is one of eBay’s three main business units. Pepperjam was bought by GSI in September of 2009.

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Friday Pulse: Kickstarter Innovation, Affiliate Nexus Update, Foreigner Buyer Influence

Posted By: Durk Price on Jul 26, 2013 in Blog, Friday Pulse

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These are hardly the dog days of summer as the online marketing space remains filled with a lot of news this week. I still love the stuff coming from Kickstarter and all the studies about mobile and foreign online commerce growth. Throw in what Google is up to and things start to get very interesting.

Happy Reading!!

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Affiliate Nexus Tax Impacts Entire Market

Posted By: Durk Price on Jul 24, 2013 in Blog, View from the Top

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This week’s news about Amazon and Overstock  shifting their legal focus back to the state level by filing an application to petition the US Supreme Court to hear their case against the state of New York, challenging its affiliate nexus tax law (after losing their appeal in a more than 4 year legal battle), is somewhat disappointing.

As reported by the PMA,   “This move likely indicates Amazon and Overstock have lost faith in the chances of the Marketplace Fairness Act (MFA), the federal legislation recently passed by the Senate, but stuck in the House. Much like last year, the MFA has fallen victim to partisan politics causing deadlock across the board, and which now seems unlikely to change in the foreseeable future.”

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Online Shopping: Getting Personal

Posted By: Durk Price on Jul 17, 2013 in Blog, View from the Top

Aview_from_the_topll of us in online marketing claim that the number one thing we want is to understand the consumer.

It’s the holy grail to figure out what influenced their purchases, their shopping habits, divide them up by gender, analyze all the demographics (household , income, education level, etc.), the times they buy online, the average order size, whether or not they are using a mobile device, where they shop, what offers are appealing to them and on and on.

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Friday Pulse: Nordstrom and Pinterest, CPG Goes Big on Digital, Monetizing Shares

Posted By: Durk Price on Jul 12, 2013 in Blog, Friday Pulse

Summer is normally a slower time for news, but not this year. There are a lot of things happening in social, mobile and search.

Happy Reading!!!

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Nordstrom is thinking of using Pinterest to do product testing and forecasting. The only issue as is stated in the article:”Galipeau said that there’s no rhyme or reason to what items blow up on Pinterest.” Nordstrom Could Start Using Pinterest to Make Merchandising Decisions

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