Friday Pulse: Important Audience Data, Privacy Anomaly, T-Shirts to support PMA

Before you start thinking about turkey and all trimmings, let’s give thanks for the growing performance marketing space and a prosperous Q4. After you devour these tasty nuggets, you can fill up on turkey, stuffing and family festivities. Happy Reading!! … Read more about Friday Pulse: Important Audience Data, Privacy Anomaly, T-Shirts to support PMA

View From the Top: Show Your Industry Pride for a Good Cause

As a very  active and charter member of the Performance Marketing Association (PMA), I have been involved in fighting the so-called “Affiliate Nexus Tax”  in many states over the last 5 plus years. These laws, which have been enacted in 9 states, (as well as proposed and shot down in dozens of … Read more about View From the Top: Show Your Industry Pride for a Good Cause

Friday Pulse: It’s all About Mobile (Almost)

It’s my birthday today. But since I can’t share my cake with you all, you’ll have to settle for a collection of good reads that I came across this week. Happy Reading!! … Read more about Friday Pulse: It’s all About Mobile (Almost)

View from the Top: The Personal Touch

Although many in performance marketing industry say that affiliate marketing is all about building relationships, sometimes I feel things are getting less personal.  There is some irony there since the Holy Grail for online marketers is to individualize and personalize the way we deliver marketing … Read more about View from the Top: The Personal Touch

Friday Pulse: Marketing Predictions, Google Barges, and Mobile’s Path to Purchase

Unless you’ve being living under a rock, you know that Twitter went public this week. Check out the story about how Twitter’s IPO went down very differently from Facebook’s. In addition, there are some good articles that I’ve shared about Google’s Innovative plans for showing off technology on … Read more about Friday Pulse: Marketing Predictions, Google Barges, and Mobile’s Path to Purchase