Monthly Archives: November 2013

Friday Pulse: Important Audience Data, Privacy Anomaly, T-Shirts to support PMA

Posted By: Durk Price on Nov 22, 2013 in Blog, Friday Pulse

friday pulse

Before you start thinking about turkey and all trimmings, let’s give thanks for the growing performance marketing space and a prosperous Q4. After you devour these tasty nuggets, you can fill up on turkey, stuffing and family festivities.

Happy Reading!!

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View From the Top: Show Your Industry Pride for a Good Cause

Posted By: Durk Price on Nov 20, 2013 in Blog, View from the Top

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As a very  active and charter member of the Performance Marketing Association (PMA), I have been involved in fighting the so-called “Affiliate Nexus Tax”  in many states over the last 5 plus years.

These laws, which have been enacted in 9 states, (as well as proposed and shot down in dozens of  others), claim that affiliates constitute nexus (a physical presence in the state) therefore if they earn a commission from a retailer that is out of their state, that retailer must collect sales tax from consumers. Rather than do that, many out of state retailers, simply dropped affiliates in states with those laws. This put thousands of affiliates out of work and cut the income of others significantly.

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Friday Pulse: It’s all About Mobile (Almost)

Posted By: Durk Price on Nov 15, 2013 in Blog, Friday Pulse

friday pulse

It’s my birthday today. But since I can’t share my cake with you all, you’ll have to settle for a collection of good reads that I came across this week.

Happy Reading!!

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View from the Top: The Personal Touch

Posted By: Durk Price on Nov 13, 2013 in Blog, View from the Top

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Although many in performance marketing industry say that affiliate marketing is all about building relationships, sometimes I feel things are getting less personal.  There is some irony there since the Holy Grail for online marketers is to individualize and personalize the way we deliver marketing messages to the mass of consumers.

On one hand, the decline of personalization in our business relationships probably means that we are maturing as an industry, taking business seriously and making deals/partnerships that are more formalized in nature.  That’s a good thing.

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Friday Pulse: Marketing Predictions, Google Barges, and Mobile’s Path to Purchase

Posted By: Durk Price on Nov 08, 2013 in Blog, Friday Pulse

friday pulse

Unless you’ve being living under a rock, you know that Twitter went public this week. Check out the story about how Twitter’s IPO went down very differently from Facebook’s. In addition, there are some good articles that I’ve shared about Google’s Innovative plans for showing off technology on barges in the San Francisco Bay and the launch of Google Helpouts.

Happy Reading!!

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