Online marketers are under pressure to show ROI and how they contribute to the corporate bottom line. So, it’s inevitable that they have started to use their available data to attempt to measure the value of everything related to social media and marketing campaigns. So, what are certain actions … Read more about View From the Top: What’s Social Worth?
There’s so much going on in the digital marketing space right now. Here are some great articles to help you figure out and navigate the changes. Happy Reading!! … Read more about Friday Pulse: What’s Up with Google+, Pinterest Helps Guide Users, Watson as a Personal Shopper
I just finished reading the book “The Everything Store: Jeff Bezos and the Age of Amazon” written by Brad Stone, a senior writer at Bloomberg Businessweek and a former reporter for The New York Times and Newsweek. The book is an inside look at Bezos and the relatively secretive corporate culture … Read more about View From the Top: The Upside of Working with Difficult People
It is Easter this weekend. You may be holding an egg hunt, but you don’t have to hunt down articles to read. I’ve done it for you. Happy Reading!! … Read more about Friday Pulse: Forrester Quantifies Video Worth, Older Folk Buy on Mobile, Google’s Revenue Shift
I was surprised to read a study last week that claims nearly 90 percent of marketers are not trained in marketing performance and marketing ROI. The study, (Global Marketing Effectiveness Program), was conducted by UK market researcher, The Fournaise Marketing Group, surveyed 1,200 CEOs, and … Read more about View From the Top: Marketers Need More ROI Education