Friday Pulse: Meeker’sInternet Trends, Rackuten’s Purchase, A/B Testing

It’s almost June. Can you believe it? Time flies, as they say. And I know you are busy people and don’t have a lot to extra time. So, the list of items I’ve shared with you might look small but Mary Meeker’s presentation is a whopping 164 slides.  I thought I would give you room to digest that puppy … Read more about Friday Pulse: Meeker’sInternet Trends, Rackuten’s Purchase, A/B Testing

View From the Top: I’m an Affiliate

After more than fifteen years of working in the performance marketing space and running an agency that understands and proves the value of the affiliate channel every day, I have finally become an affiliate. No, I’m not giving up my day job running eAccountable, but I have found that one of my … Read more about View From the Top: I’m an Affiliate

Friday Pulse: Panda 4.0 Hits Big Sites, Google on your Fridge, Mobile up 23%

Ah, the long three-day Memorial weekend is upon us. It’s the unofficial start of summer (provided your location isn’t experiencing the wrath of Mother Nature).  So before you head off for some fun be sure to check out the articles I’ve gathered. They will help you be in the know about the latest … Read more about Friday Pulse: Panda 4.0 Hits Big Sites, Google on your Fridge, Mobile up 23%

View From the Top: Google Shopping, a Big Opportunity

I was just talking about the benefits of Google Shopping, also known as Product Listing Ads (PLAs) Google.  Then I ran across this great article called “Are You Actually Taking Advantage of Google Shopping? The Answer May Surprise You.” I wasn’t surprised as we are seeing many of the same … Read more about View From the Top: Google Shopping, a Big Opportunity

Friday Pulse: Attribution Explained, Learning from Mistakes, Google Integrates Bulk Management

I hope you are all staying safe with these crazy weather extremes we are being subjected to across the country. There’s been wild weather including floods, wildfires, snow, and scorching heat.  Mother Nature is showing us who’s in charge. But if you are the boss, you need to know to know what’s … Read more about Friday Pulse: Attribution Explained, Learning from Mistakes, Google Integrates Bulk Management