Friday Pulse: Google+ Success or Failure, Christmas in July, Free Marketing Tools

It’s nearly July and we all know what that means. No, not vacation and hot weather, but rather a huge push to start prepping for the Q4 holiday season. Check out what Internet Retailer has to say on the subject. I’ve also shared some interesting stories on Google+. Each piece has a very different … Read more about Friday Pulse: Google+ Success or Failure, Christmas in July, Free Marketing Tools

View From the Top: Evolving Marketing Tech

Let’s take ride in the Way Back Machine. Remember, about two years ago when I couldn’t stop blogging about daily deals? Yeah, it was huge news back then and I admit to getting a little caught up all the hype. In my defense, I think the meteoric rise of daily deal sites was a pivotal point in the … Read more about View From the Top: Evolving Marketing Tech

Friday Pulse: IBM Saw Glassholes Coming, Facebook Game Changer, Style Bloggers Making a Mint

  Just one day until the official start of summer. I hope you have great plans to get outdoors and enjoy the nice weather – that’s if you have nice weather. Our deepest sympathies go out to those that have experienced the recent wrath of Mother Nature. You are in our hearts and thoughts. For … Read more about Friday Pulse: IBM Saw Glassholes Coming, Facebook Game Changer, Style Bloggers Making a Mint

View From the Top: B2B – The Next Big Opportunity?

Affiliate marketing is starting to gain a foothold in the B2B space, but there are still a lot of challenges. Domain registration and Web hosting are big business for B2B affiliates. Still, B2B is a much harder path for affiliates than B2C because B2B products often involve a much longer sales … Read more about View From the Top: B2B – The Next Big Opportunity?

View From the Top: In-Store Shopper IDs Crucial to Online Marketing

As marketers move to a more holistic approach to their efforts, it’s more important than ever for retailer to be able to track and identify their best customers as they walk in the door of their brick and mortar stores. The idea is that having that information could allow them to target those … Read more about View From the Top: In-Store Shopper IDs Crucial to Online Marketing