Monthly Archives: June 2014

Friday Pulse: Google+ Success or Failure, Christmas in July, Free Marketing Tools

Posted By: Durk Price on Jun 27, 2014 in Blog, Friday Pulse

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It’s nearly July and we all know what that means. No, not vacation and hot weather, but rather a huge push to start prepping for the Q4 holiday season. Check out what Internet Retailer has to say on the subject. I’ve also shared some interesting stories on Google+. Each piece has a very different take on the success of the social media platform.

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View From the Top: Evolving Marketing Tech

Posted By: Durk Price on Jun 25, 2014 in Blog, View from the Top

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Let’s take ride in the Way Back Machine. Remember, about two years ago when I couldn’t stop blogging about daily deals? Yeah, it was huge news back then and I admit to getting a little caught up all the hype.

In my defense, I think the meteoric rise of daily deal sites was a pivotal point in the advancement of online marketing.

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Friday Pulse: IBM Saw Glassholes Coming, Facebook Game Changer, Style Bloggers Making a Mint

Posted By: Durk Price on Jun 20, 2014 in Blog, Friday Pulse

 

friday pulseJust one day until the official start of summer. I hope you have great plans to get outdoors and enjoy the nice weather – that’s if you have nice weather. Our deepest sympathies go out to those that have experienced the recent wrath of Mother Nature. You are in our hearts and thoughts. For those of you fortunately enough to be safe, warm and comfortable take a moment to consider helping out those impacted. And then, once you’ve helped your fellow man, you can help yourself by getting educated on the top issues. I’ve shared a bunch of great articles to make the process quicker and easier.

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View From the Top: B2B – The Next Big Opportunity?

Posted By: Durk Price on Jun 19, 2014 in Blog, View from the Top

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Affiliate marketing is starting to gain a foothold in the B2B space, but there are still a lot of challenges.

Domain registration and Web hosting are big business for B2B affiliates. Still, B2B is a much harder path for affiliates than B2C because B2B products often involve a much longer sales cycle. In addition, there is often inadequate tracking for B2B sales (from lead generation to conversion) from most affiliate networks.

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View From the Top: In-Store Shopper IDs Crucial to Online Marketing

Posted By: Durk Price on Jun 13, 2014 in Blog, View from the Top

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As marketers move to a more holistic approach to their efforts, it’s more important than ever for retailer to be able to track and identify their best customers as they walk in the door of their brick and mortar stores.

The idea is that having that information could allow them to target those shoppers for a better shopping experience. Merchants also say they want to engage with their in-store customers but very few have the ability.

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