View From the Top: Sponsored Content Has a Trust Problem

With brands, affiliates and everyone in between rushing to post more content on their websites to bring up their SEO ranking and lure in more visitors and customers, a new study questions consumers trust of content – specifically “sponsored content”. In recent years, more and more online … Read more about View From the Top: Sponsored Content Has a Trust Problem

Friday Pulse: Local Biz Get Pigeon, Pinterest Tops for Socia Marketing, Facebook Save

A heat wave is upon us. It’s nearly August and you can stay cool knowing that I’ve got you covered when it comes to what you need to know this week.  So, kick back, chill and check out these great articles. Happy Reading!! … Read more about Friday Pulse: Local Biz Get Pigeon, Pinterest Tops for Socia Marketing, Facebook Save

View From the Top: The OPM Evolution Continues

Nearly three years ago I wrote about the evolution of outsourced program management firms (OPMs) into agencies offering a wider range of services. This change from simply managing a brand’s affiliate program to the addition of more services and being tied more closely with the brand’s strategic … Read more about View From the Top: The OPM Evolution Continues

View From the Top: Research Should Inform All Part of a Business

I have written before about how much I love market research. I’m a data geek. Previously, I focused more on how to sort out the good research and how to look at more than one survey or study to help piece things together and try to get a better overall picture of the landscape. … Read more about View From the Top: Research Should Inform All Part of a Business

Friday Pulse: Affiliate Boosts Online Trust, iOS8 Expected to Change Online Shopping, Affiliate Myths

Hopefully you’ve successfully rebounded from the Patriotic celebrations last week on the Fourth of July. That means, that right now you should be heavily promoting Back to School offers and knee deep in preparations for the Q4 online shopping bonanza. If that’s not enough fireworks for you then I … Read more about Friday Pulse: Affiliate Boosts Online Trust, iOS8 Expected to Change Online Shopping, Affiliate Myths