Monthly Archives: July 2014

View From the Top: Sponsored Content Has a Trust Problem

Posted By: Durk Price on Jul 31, 2014 in Blog, View from the Top

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With brands, affiliates and everyone in between rushing to post more content on their websites to bring up their SEO ranking and lure in more visitors and customers, a new study questions consumers trust of content – specifically “sponsored content”.

In recent years, more and more online marketers have begun using sponsored content as a way to bring attention to products/services and offers. Typically this means that the site where the content appears has received some sort of compensation (whether it’s the product free to review, a fee for posting the content or the website was paid to write the content) from the brand to place what looks to be an article on their site. In the old days of print publishing, these were often called advertorials and typically clearly labeled as such.

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Friday Pulse: Local Biz Get Pigeon, Pinterest Tops for Socia Marketing, Facebook Save

Posted By: Durk Price on Jul 25, 2014 in Blog, Friday Pulse

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A heat wave is upon us. It’s nearly August and you can stay cool knowing that I’ve got you covered when it comes to what you need to know this week.  So, kick back, chill and check out these great articles.

Happy Reading!!

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View From the Top: The OPM Evolution Continues

Posted By: Durk Price on Jul 24, 2014 in Blog, View from the Top

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Nearly three years ago I wrote about the evolution of outsourced program management firms (OPMs) into agencies offering a wider range of services. This change from simply managing a brand’s affiliate program to the addition of more services and being tied more closely with the brand’s strategic online position has continued to evolve into more of an agency model – with an accelerated pace.

Managing affiliate programs remains the core of our business but we have found that our customers are looking for more and we are in a position to deliver.  They don’t want us only to manage their affiliate programs, but to be partners that are fully involved in their online strategy. And in many cases we have initiated these changes by our deep understanding of online marketing. After all, companies seek out someone to manage their programs because they either don’t have the in-house resources or the expertise. But we do – years of it.

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View From the Top: Research Should Inform All Part of a Business

Posted By: Durk Price on Jul 16, 2014 in Blog, View from the Top

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I have written before about how much I love market research. I’m a data geek.

Previously, I focused more on how to sort out the good research and how to look at more than one survey or study to help piece things together and try to get a better overall picture of the landscape.

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Friday Pulse: Affiliate Boosts Online Trust, iOS8 Expected to Change Online Shopping, Affiliate Myths

Posted By: Durk Price on Jul 11, 2014 in Blog, Friday Pulse

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Hopefully you’ve successfully rebounded from the Patriotic celebrations last week on the Fourth of July. That means, that right now you should be heavily promoting Back to School offers and knee deep in preparations for the Q4 online shopping bonanza. If that’s not enough fireworks for you then I also have some great articles that will end your week with a bang.

Happy Reading!!

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