View From the Top: Free Shipping at the Forefront of Holiday Shopping

  I’ve seen a lot of predictions about this online holiday season and many of these expectations seem to hinge on free shipping offers as a crucial component to help drive sales. But too many merchants treat free shipping plans as an afterthought when it needs to be an integral part of … Read more about View From the Top: Free Shipping at the Forefront of Holiday Shopping

Friday Pulse: Harvest Time

It nearly Fall and I can already smell the pumpkin lattes as well as everything else pumpkin. But don’t let the season be a trick. Turn it into a treat but being in the know. Here are some great articles with information that will help you harvest the most from Q4. Happy Reading!! … Read more about Friday Pulse: Harvest Time

View From the Top: Online Marketing Network Changes

There have been a lot of changes in the industry over the last few weeks – especially around the larger affiliate networks - including acquisitions, name changes, and more. I, for one, think change is good and usually provides new opportunities for the industry at large. In most of these cases, … Read more about View From the Top: Online Marketing Network Changes

View From the Top: Mobile Hot for Holidays

I think this might prove to be one of the most exciting holiday shopping season yet for online marketers as mobile commerce is expected to play an even bigger role in their efforts. For the last several years there has been steady growth of consumers using mobile devices to shop during the Q4 … Read more about View From the Top: Mobile Hot for Holidays