Friday Pulse: The Historic SCOTUS Edition

It was a week for historical rulings from the Supreme Court – two of them. Most of this news kept social media buzzing all week. Still, there was some marketing news worth paying attention to. If you missed it, here are some articles worth reading. Happy Reading!! … Read more about Friday Pulse: The Historic SCOTUS Edition

View From the Top: Marketing Automation has Slow Adoption

In a time when so much sophisticated marketing automation software is available, I am surprised to learn that fewer organizations than I would have thought are taking advantage of the wide-ranging capabilities of this software. The broad category of marketing automation encompassed software for … Read more about View From the Top: Marketing Automation has Slow Adoption

Friday Pulse: The Father’s Day Edition

Happy almost-Father’s Day to all the dads out there. Being a dad is special responsibility and has so many rewards – and challenges. But it’s worth it in the end. That’s sort of like online marketing. So, dads enjoy your special day whether it’s kicking back relaxing, grilling for the family or just … Read more about Friday Pulse: The Father’s Day Edition

View From the Top: Reviews Crucial in Purchase Decisions

Reviews are an important part of consumer purchase decisions and advertisers need a put in place a strategy to deal with them – including linking to reviews, allowing product reviews on their site (both positive and negative) and monitoring review online. Earlier this week Mintel released its … Read more about View From the Top: Reviews Crucial in Purchase Decisions

Friday Pulse: The Hodgepodge Edition

It’s been a busy week in online marketing news. With so much going on it’s hard to keep up. Here are some of the most interesting items that will help keep you on top of what’s going on. Happy Reading!! … Read more about Friday Pulse: The Hodgepodge Edition