View From the Top: Cart Abandonment Can be Reduced

We all know that I have my hot button issues when it comes to online marketing. And, yes, cart abandonment is one of them. For me, it’s like getting older and having back pain. Yes, it happens as we age, but there are remedies, cures, preventative measures we can take to  ease the pain or alleviate … Read more about View From the Top: Cart Abandonment Can be Reduced

Friday Pulse: The Pre-ASE15 Edition

We're less than a week away from Affiliate Summit East 15 in New York City. It’s a huge gathering of online marketers to network, learn and see what’s new in the industry. Before you get there, I’ve gathered a variety of news that puts you in the know. Now you’ll be the smartest one in a … Read more about Friday Pulse: The Pre-ASE15 Edition

View From the Top: Picking Partners

I am always being approached by services that want to partner with us. Some are providing innovative services and tools that could certainly benefit our efforts to better manage client’s programs, boost brand awareness via social media and help with content marketing campaigns. And others, well, … Read more about View From the Top: Picking Partners

Friday Pulse: The Prime Edition

Did you celebrate Amazon’s Prime Day or get any good deals from the other major retailers that joined in on the Christmas in July sales? The reviews of how well these sales went are mixed. Regardless, we now know that retailers aren’t waiting for Q4 to jump start holiday shopping. Let’s hope that … Read more about Friday Pulse: The Prime Edition

View From the Top: Christmas in July for Amazon and Wal-Mart

Recently I wrote about how online marketers need to already get started with preparations for the holiday shopping season. Well, I fully expected that the push for holiday shopping would begin earlier as it’s been creeping into the end of the third quarter more and more over the last few … Read more about View From the Top: Christmas in July for Amazon and Wal-Mart