Friday Pulse: The Trick or Treat Edition

Don’t be scared, this post is all treats and no tricks (at least not in a bad way).  I 'm excited about all the news related to the massive role mobile will play this holiday season and beyond. Happy Reading!! … Read more about Friday Pulse: The Trick or Treat Edition

PureFormulas: A Healthy Dose of Customer Satisfaction

Seeing our clients succeed always fills me with joy and la lot of pride. Recently, PureFormulas, a long-time client of eAccountable.com, received the 2015 Bizrate Circle of Excellence Platinum Award, one of the highest distinctions for superior customer service and satisfaction. This is the fourth … Read more about PureFormulas: A Healthy Dose of Customer Satisfaction

Friday Pulse: The Fake Reviews Edition

As a marketer and a consumer, I love reviews. They are a great way to get information and drive sales. But this week fake reviews are big news. Everyone is trying to crack down on them. I hope the efforts are successful.. Meanwhile, mobile continues its growth; marketers “like” Facebook, and there … Read more about Friday Pulse: The Fake Reviews Edition

View From the Top: The Tools for Success

I’ve  written before about the evolution of agencies. Advertising agencies morphing to include more digital expertise, agencies specializing in particular marketing disciplines expanding into other areas to offer more services, and changes everywhere in between as to cover the digital … Read more about View From the Top: The Tools for Success

Friday Pulse: The Ready, Set, Go Edition

The final push for online marketers for Halloween is on. Then we are quickly (and in some cases, already) are on to the rest of the huge holiday online shopping race. This quarter should be very interesting as online retailers scramble for new ways to get consumers’ attention. Bigger deals, more … Read more about Friday Pulse: The Ready, Set, Go Edition