Monthly Archives: April 2016

Providing the Total Mobile Customer Experience

Posted By: Durk Price on Apr 28, 2016 in Blog, View from the Top

view_from_the_topI know I sound like a broken record, but providing a good mobile experience for consumers is more important than ever as more people are using their smartphones to make purchases.

Over the last year, there’s been a dramatic increase in the frequency of smartphone shopping, based on a new study. According to the survey of 1,000 U.S. consumers conducted by research company Ipsos for Bronto Software, 64 percent of consumers say they are using their smartphone to shop more frequently.

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Friday Pulse: SEO to reach $80B, Mobile Ads a Work In Progress, Jet.com Flying High

Posted By: Durk Price on Apr 22, 2016 in Blog, Friday Pulse

friday pulse

 

Forecast Says SEO-Related Spending Will Be Worth $80 Billion By 2020 Spending in all Internet marketing channels will increase as more and more brands come online. Yes, there are still brands not online, and lots of brands not doing a good job online. Yes. Still.

Mobile Advertising Still a Work in Process Larger format smartphones and easier checkouts will accelerate this trend. See the above  post about advertisers not doing online marketing well… It’s worse when you discuss mobile efforts. (more…)

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View From the Top: Leveraging Influencers in Marketing

Posted By: Durk Price on Apr 21, 2016 in Blog, View from the Top

view_from_the_topThanks to our partners and friends at American Eagle for allowing me to write a post for their site about influencer marketing. It’s a marketing tactic we use all the time for our clients and take it seriously at eAccountable.com. We’ve spent a lot time creating lists of perspective influencers that meet the right criteria for each individual client. It takes some hard work along with creativity, but it has paid off.

Read my post about why influencer marketing is hot and the benefits it offers retailers.  I plan to get into more details of how to do influencer making right in future posts. Stay tuned.

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Friday Pulse: UK Performance Growth, Retail Invests Online, FB Messenger for Sales, NFL’s Strict Sales Rules

Posted By: Durk Price on Apr 15, 2016 in Blog, Friday Pulse

friday pulse

I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome!

UK Performance Marketing” Worth £1.3 Billion as Channels Show Signs of Maturing If these are the UK numbers, the US numbers certainly significantly dwarf these. Plus, it is nice to see that some erstwhile channels that have been built around CPM and CPC are now moving to the performance side is particularly compelling.

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Friday Pulse: The Online Shopping Edition

Posted By: Durk Price on Apr 08, 2016 in Blog, Friday Pulse

friday pulse

I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome!

Alphabet’s Google Shopping Growth in March Bests Amazon, Says ChannelAdvisor Google Shopping is beating Amazon on percentage growth, but lags considerably related to total sales. Semantics, yes, but still a great indicator that Google Shopping is a strong force within the Google AdWords world.

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