Providing the Total Mobile Customer Experience

I know I sound like a broken record, but providing a good mobile experience for consumers is more important than ever as more people are using their smartphones to make purchases. Over the last year, there’s been a dramatic increase in the frequency of smartphone shopping, based on a new study. … Read more about Providing the Total Mobile Customer Experience

Friday Pulse: SEO to reach $80B, Mobile Ads a Work In Progress, Jet.com Flying High

  Forecast Says SEO-Related Spending Will Be Worth $80 Billion By 2020 Spending in all Internet marketing channels will increase as more and more brands come online. Yes, there are still brands not online, and lots of brands not doing a good job online. Yes. Still. Mobile Advertising Still a … Read more about Friday Pulse: SEO to reach $80B, Mobile Ads a Work In Progress, Jet.com Flying High

View From the Top: Leveraging Influencers in Marketing

Thanks to our partners and friends at American Eagle for allowing me to write a post for their site about influencer marketing. It's a marketing tactic we use all the time for our clients and take it seriously at eAccountable.com. We've spent a lot time creating lists of perspective influencers that … Read more about View From the Top: Leveraging Influencers in Marketing

Friday Pulse: UK Performance Growth, Retail Invests Online, FB Messenger for Sales, NFL’s Strict Sales Rules

I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! UK Performance Marketing” Worth £1.3 Billion as Channels Show Signs of Maturing If these are the UK … Read more about Friday Pulse: UK Performance Growth, Retail Invests Online, FB Messenger for Sales, NFL’s Strict Sales Rules

Friday Pulse: The Online Shopping Edition

I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! Alphabet’s Google Shopping Growth in March Bests Amazon, Says ChannelAdvisor Google Shopping is beating … Read more about Friday Pulse: The Online Shopping Edition