View from the Top: Pursuing Personalization

I’ve talked a lot about personalization in the past. The good news is that because it’s considered  the holy grail for retailers, many are working very aggressively to get it right. The bad news is that very few have gotten there - yet. According to  a recent survey from Boston Retail Partners, … Read more about View from the Top: Pursuing Personalization

Fin & Field Partners with Publisher of Leading Outdoor Magazines

Congratulations to our client Fin & Field on their announcement earlier this week of a strategic partnership with Bonnier Corporation, the leading publisher of outdoor publications. After less than two years in business, the Santa Barbara-based company has a huge win with a … Read more about Fin & Field Partners with Publisher of Leading Outdoor Magazines

View From the Top: Reviews Drive Sales

Retailer’s looking to document the customer path to purchase are always talking about the sales funnel and touch points. Seeking to better understand what influences customers to buy - social media, ads (online and offline), emails, retargeting, word of mouth, search, etc. -  helps make decisions … Read more about View From the Top: Reviews Drive Sales