TotalDiabetesSupply.com Case Study

Total Diabetes Supply Boosts Publisher Communication with eAccountable Tools

Total Diabetes Supply was looking to boost their affiliate marketing channel by incorporating eAccountable’s social media tools to increase affiliate social interaction and communication resulting in excellent publisher recruiting, activation and retention.

eAccountable’s depth of knowledge in creating unique social media offers using its set of proprietary tools significantly helped recruit high-quality affiliates, showcase new product offerings, create increased brand awareness and boosted engagement with existing and potential customers.

The company worked with eAccountable Interactive to oversee the management of the Total Diabetes Supply Affiliate Program and grow its business significantly.

eAccountable Interactive launched the advertiser’s affiliate marketing channel in July 2011 and expanded into multiple affiliate networks.  eAccountable recently facilitated the migration of Total Diabetes Supply from the Google Affiliate Network to Commission Junction and is in the process of launching two new programs for Total Diabetes Supply.

Key Performance Metrics

  • During the comparable months in 2011, July to December, the affiliate publisher channel in 2012 increased between 83% and 460%
  • There was an 8-month average program growth of 167%
  • Advertiser year-over-year affiliate publisher sales grew 316% from 2011 to 2012
  • Affiliate  year-over-year affiliate publisher sales grew an additional 80% in the first five months of 2013

Advertiser analysis includes data for the calendar years 2011 through January 2013.

“eAccountable launched our affiliate program a little over 2 years ago and since that time we’ve seen consistent growth,” said Eric Chirinsky, CEO of Total Diabetes Supply. “They manage all aspects of our program and have grown it into a significant part of our overall business.  They do a good job of keeping us informed of market trends and new programs and are great to work with.”