Tracking is hard. Attribution is hard. It’s only gotten harder recently with browser changes like ITP that limit or eliminate tracking cookies. At the same time, digital marketing is still more trackable now then most traditional types of marketing like print and TV have ever been. Analytics … Read more about The Revenue Differences Between Your Affiliate Network and Google Analytics
Influencer marketing is a hot trend creating brand awareness, sales, earned media, a gain in social media presences and more. And because it’s a powerful tool to get in front of target consumers in an authentic way, it shows no signs of slowing down. So, based on what I’ve seen this past year and … Read more about 10 Influencer Marketing Predictions for 2020
Whether you are recruiting for your affiliate program, influencer campaign, or just in search of content partners, it is important to create lasting relationships through your first outreach to your goal completion. There are many different types of partners to look for during a recruitment … Read more about Creating Lasting Client Partnerships With Sustainable Recruitment and Communication Methods
Google has recently started giving advertisers more options when it comes to creating their paid search ads, with new formats like responsive ads and adding a third headline to fit more content. With all these changes there have also been adjustments to the number of characters you can use in your … Read more about How Many Characters Can Your Google Paid Search Ads Have?
With spending in the affiliate marketing world forecasted to hit $6.8 billion dollars in the year 2020, many brands are beginning to realize just how effective this marketing channel can be. This pay per performance model of marketing is appealing to brands because they only have to spend money when … Read more about 10 Affiliate Marketing Trends that Will Dominate 2020