The Performance Marketing Blog

How SEO Has Changed Since 2018

How SEO Has Changed Since 2018

“Life is a game in which the rules are constantly changing.” - Quentin Crisp The same concept can be applied to the constantly changing world of Search Engine Optimization (SEO).  In each year since 2018, Google has rolled out at least ONE significant Algorithm...

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How 2023 Re-Shaped SEO Forever

How 2023 Re-Shaped SEO Forever

In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms.  The impact of Google's September 2023 Helpful Content...

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Leaving It Better Than We Found It

Leaving It Better Than We Found It

We love our client, Parks Project, and their mission!  At eAccountable, we love partnering with clients who share our passion for leaving a positive impact on the world. Today, we want to shine a spotlight on one such client: Parks Project. Parks Project not only...

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What Is E-E-A-T?

What Is E-E-A-T?

What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...

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