Artificial intelligence (AI) is rapidly changing the world, and the field of marketing is no exception. AI-powered marketing tools are becoming increasingly sophisticated, and they offer a wide range of benefits for businesses of all sizes. Better Understand Your...
The Performance Marketing Blog
Apple iOS 17 Has Arrived: What Does It Mean For Your Business?
by Mike McFadden | Oct 6, 2023 | Blog, Digital Marketing
Apple has announced iOS 17 which is now available for users to download. Beginning with iOS 14.5, Apple rolled out significant changes to data tracking that affected how third-party cookies are stored and, subsequently, how marketers track and analyze traffic. ...
How To Grow Your Audience for Cyber Week 2023
by Mike McFadden | Sep 28, 2023 | Blog, Digital Marketing
Whether you’re ready or not, Cyber Week is coming. Cyber Week brings significant opportunities to make a killing with a sale and acquire tons of new customers. The numbers don't lie: Cyber Week is a massive opportunity for e-commerce businesses. In 2022, the USA...
Know Thy Customer: The Importance of Market Research
by Mike McFadden | Sep 13, 2023 | Blog
Know Thy Customer. It’s the first rule of business for a reason. If you don’t know who your customers are, then who are you selling to? Your idea of who your target audience is might be much different from who your target audience actually is. The...