Amazon just announced their newest feature: MYCE. Before we get into what MYCE is, let's examine something interesting. 197 million people visit Amazon every month. It's the world's biggest online retailer. However, until now, retail stores have had one crucial...
The Performance Marketing Blog
How You Can Use Amazon Video Ads To Shatter Your Sales Goals
by Nick Menicucci | Jan 20, 2022 | Amazon, Blog
The Newest Amazon Ad Type Geared Towards Attracting Customers You wouldn't believe it, but video ads are outperforming static images for sponsored brands in key metrics. Why? Viewers retain 95% of a message when watching a video. When compared to the mere 10% that...
5 Methods to Improve Your Amazon Conversion Rate
by Nick Menicucci | Dec 18, 2021 | Amazon, Blog
There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
Amazon Introduces Twitch Advertising to Seller
by Nick Menicucci | Nov 19, 2021 | Amazon, Blog
What if I told you you could have access to 140 MILLION eyes a month? Well, you can. How? Amazon just announced advertising on Twitch. Never heard of Twitch? Twitch is a live streaming service and global community for content spanning gaming, entertainment, music,...
Ardent Tackle Partners with eAccountable to Reel in the Big Fish Through Amazon, Paid Search and Affiliate Marketing
by eAccountable | Jul 6, 2021 | Affiliate Marketing, Amazon, Blog, Paid Search, Partners
Ardent Tackle has just partnered with eAccountable to reel in the big fish through through a revitalized digital marketing strategy. Ardent is the designer and manufacturer of several high end, professional grade fishing products. Ardent produces fishing reels, lines,...
Amazon Prime Day 2021: The Recap
by eAccountable | Jun 29, 2021 | Amazon
Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down. But before we dive into this year’s outcomes, let’s refresh on what was going on...
Prime Day 2021: Everything You Need to Know
by eAccountable | May 27, 2021 | Amazon, Blog
Prime Day is Amazon’s biggest annual sale, offering 48 hours of discounts across the entire marketplace. As an Amazon consumer, the only measure of eligibility for the sale is Prime member status. However, if you are an Amazon Seller, there are few more things you...
Amazon – The “Necessary Evil”?
by Nick Menicucci | May 18, 2021 | Amazon, Blog
Is Amazon a necessary evil? As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right? Well, that isn't...
Amazon Prime Day 2020 – Everything Sellers Need to Know, Plus 9 Tips to Achieving Success
by eAccountable | Sep 2, 2020 | Amazon, Blog
Update: This post has been amended to reflect the confirmed dates of Prime Day, October 13 - 14 2020. Despite the challenges retailers are facing with COVID-19, Amazon Prime Day 2020 is still coming up! For those unfamiliar, Amazon Prime Day is the equivalent to Black...
A Guide to Promoting Your Brand on Amazon
by eAccountable | Oct 18, 2019 | Amazon, Blog
In 2018, 50% of all ecommerce searches began Amazon. This surprising fact means that it’s critical for retailers to not only sell their product on Amazon, but also step up their game when it comes to marketing their products on Amazon. With over 100 million consumers...
Ahead of the Curve: Increasing Amazon Sales & Traffic
by eAccountable | Oct 1, 2019 | Amazon, Blog
There are no doubts the state of digital marketing is constantly changing and markets need to adapt to quickly to what is happening on Google, Facebook, and Amazon. Sure, there are other key players you can invest in like Pinterest, Criteo, SnapChat and so on. Yet,...