Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
Today, nearly two million businesses use Amazon marketplace (and we help optimize those sales). Many don’t know how to calculate Amazon FBA fees. If you’re an Amazon seller, then listen up: This is for you! Fulfillment By Amazon (FBA) has made some adjustments to its...
Traditionally, Amazon Prime Day is a highly-anticipated event happening once per year. But thanks to the success of recent Prime Day sales (and COVID-19 and inflation-related hiccups) Amazon has announced an October Prime Day. Named “The Prime Early Access Sale,” this...
2022 Prime Day Results are in. Our clients had a combined 44.53% YoY increase in Amazon Prime Day revenue this year, making well over $500K total in just two days. And it’s not just us. According to a Yahoo Finance report, Amazon Prime shoppers bought over 300 million...
As we’ve previously covered, we know Amazon Prime Day 2022 is right around the corner and that it is crucial to familiarize yourself with all things Prime Day in the coming weeks. Since Amazon has announced that it will be on July 12th and 13th this year,...
Prime Day 2022 is on the horizon. Offering 48 hours of discounts across the entire marketplace, Amazon's Prime Day is ecommerce's largest annual sales event. The only requirement to participate as a consumer is Prime membership. However, Amazon Sellers have...
Amazon just announced their newest feature: MYCE. Before we get into what MYCE is, let's examine something interesting. 197 million people visit Amazon every month. It's the world's biggest online retailer. However, until now, retail stores have had one crucial...
The Newest Amazon Ad Type Geared Towards Attracting Customers You wouldn't believe it, but video ads are outperforming static images for sponsored brands in key metrics. Why? Viewers retain 95% of a message when watching a video. When compared to the mere 10% that...
There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
What if I told you you could have access to 140 MILLION eyes a month? Well, you can. How? Amazon just announced advertising on Twitch. Never heard of Twitch? Twitch is a live streaming service and global community for content spanning gaming, entertainment, music,...
Ardent Tackle has just partnered with eAccountable to reel in the big fish through through a revitalized digital marketing strategy. Ardent is the designer and manufacturer of several high end, professional grade fishing products. Ardent produces fishing reels, lines,...
Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down. But before we dive into this year’s outcomes, let’s refresh on what was going on...