B2B Marketing has evolved tremendously over the last decade — with more software, tools, and data available than ever before. This also means it’s harder to cut through the noise and capture your customers’ attention. The good news? The right strategy can help....
The Performance Marketing Blog
Email Capture: Why Your Website Needs It
by eAccountable | Aug 23, 2022 | Blog, Email Marketing
There's a million websites out there — and most of them don't have email capture. Does yours? If not, you're leaving money on the table. When a person visits your website, you only have one chance to turn that visitor into a customer. If they don't...
Combining Direct And Digital Marketing
by eAccountable | Aug 4, 2022 | Blog
Are you properly utilizing your direct and digital marketing channels? According to respected publication AdWeek, “The average lifespan of an email is 17 seconds…the average direct mail’s lifespan is 17 days.” As our world becomes more and more screen oriented, it can...
8 Best Practices For Amazon Prime Day 2022
by eAccountable | Jun 2, 2022 | Amazon, Blog
As we’ve previously covered, we know Amazon Prime Day 2022 is right around the corner and that it is crucial to familiarize yourself with all things Prime Day in the coming weeks. Since Amazon has announced that it will be on July 12th and 13th this year,...
5 Simple Steps To Migrate From GA3 To GA4
by eAccountable | May 31, 2022 | Blog, Digital Marketing
Migrated to GA4 yet? On July 1, 2023, Google Analytics 3 (AKA Universal Analytics) properties will stop processing new hits. If you use GA3 you’re probably thinking… Won’t all my data from GA3 be automatically imported into GA4? The crazy thing is, the answer is...
Getting Ready For Prime Day 2022
by eAccountable | May 11, 2022 | Amazon, Blog
Prime Day 2022 is on the horizon. Offering 48 hours of discounts across the entire marketplace, Amazon's Prime Day is ecommerce's largest annual sales event. The only requirement to participate as a consumer is Prime membership. However, Amazon Sellers have...
Why Content Commerce Matters For Your Affiliate Program: PI Live 2022
by eAccountable | May 5, 2022 | Affiliate Marketing, Blog, Digital PR
Content Commerce. Sounds like a buzzword. But at the heart, it really matters. Affiliate marketing has evolved since the days of only coupons. Coupons and cashback still play an important role in an affiliate program but you have to go...
PPC Management For Enhanced Conversions
by eAccountable | Apr 18, 2022 | Blog, Paid Search
When it comes to PPC management for your business, it's about time you learned about enhanced conversions and how to apply them. As you already know, the PPC landscape is always changing... ...and to stay in front, you need to stay on top of the changing trends. So,...
Introducing MYCE On Amazon: Manage Your Customer Engagement
by eAccountable | Apr 8, 2022 | Amazon, Blog
Amazon just announced their newest feature: MYCE. Before we get into what MYCE is, let's examine something interesting. 197 million people visit Amazon every month. It's the world's biggest online retailer. However, until now, retail stores have had one crucial...
What You Should Know About Toolbar Affiliates
by eAccountable | Mar 28, 2022 | Affiliate Marketing, Blog
What are Toolbar Affiliates? An Introduction. What are toolbar affiliates? And how do they fit into your affiliate strategy? Toolbar affiliates are affiliates who drive conversions using toolbars, software, and browser extensions. They are often a bottom of funnel...
How To Set S.M.A.R.T. Goals For Your Business
by eAccountable | Mar 15, 2022 | Blog, Digital Marketing
S.M.A.R.T. Goals 101 As Q1 comes to a close and Q2 nears, 2022 might not be what you imagined it would be for your business. Well, heads up. Q2 will pass just as quickly as Q1 did. Still want to reach, even surpass the objectives you set at the beginning...
4 Ways Luxury Affiliate Marketing Can Thrive
by eAccountable | Feb 23, 2022 | Affiliate Marketing, Blog, Luxury Brands
In the world of luxury affiliate marketing, your brand's reputation should speak for itself. You can’t afford to hurt the public perception of your product. Because when you’re producing a high end product, your brand’s reputation matters. Many high end...