In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms. The impact of Google's September 2023 Helpful Content...
The Performance Marketing Blog
Leaving It Better Than We Found It
by Mike McFadden | May 10, 2024 | Blog
We love our client, Parks Project, and their mission! At eAccountable, we love partnering with clients who share our passion for leaving a positive impact on the world. Today, we want to shine a spotlight on one such client: Parks Project. Parks Project not only...
Marketing Vs. Branding: What’s the Difference?
by Mike McFadden | Apr 8, 2024 | Blog, Digital Marketing
Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...
How Can Email Marketing Fuel Your Overall Inbound Strategy?
by Mike McFadden | Apr 1, 2024 | Blog, Email Marketing
Looking to maximize your overall inbound strategy to drive conversions for your business? Among the plethora of different options available, one tool stands out for its unmatched potential to power up your inbound strategy: email marketing. At eAccountable, we...
SMS Marketing Vs. Email Marketing
by Mike McFadden | Mar 25, 2024 | Blog, Email Marketing
When it comes to capturing your target audience’s attention, SMS marketing and Email marketing stand out as two of the most powerful tools in a digital marketer’s arsenal. As an eCommerce business owner, you're likely wondering which marketing channel you should...
What Is E-E-A-T?
by Kassim Mirza | Mar 18, 2024 | Blog, Digital Marketing, SEO
What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...
What Can The Performance Planner Assist You With?
by Jason Waring | Mar 13, 2024 | Blog, Paid Search
Getting to page 1 on Google today requires not only excellent search engine optimization but also excellent paid search management. It can be difficult to optimize your paid search channel on your own. Lucky for you, Google Ads features the Performance Planner, which...
Your Website Redesign Checklist: 9 Steps To Success
by Mike McFadden | Mar 4, 2024 | Blog, Digital Marketing, Uncategorized
Your website is often the first point of contact with potential customers. It's not just a digital storefront; it's a reflection of your brand, values, and user experience. Do you think it's time to refresh your web design? Redesigning your website is a significant...
How Does Amazon’s A9 Algorithm Work For SEO?
by Nick Menicucci | Feb 26, 2024 | Amazon, Blog, SEO
How do you get to page 1 of Amazon? If you’re a business owner selling online, this is a question you’ve probably asked yourself. That’s because, in the world of e-commerce, Amazon stands tall as the go-to platform for product discovery and purchase, with over 310...
What Is A Buyer’s Journey?
by Mike McFadden | Feb 20, 2024 | Blog, Digital Marketing
If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...
What Is Sensory Marketing?
by Mike McFadden | Feb 8, 2024 | Blog, Digital Marketing
What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to. Direct-to-consumer (D2C) businesses face this very...
What Are The Pros And Cons Of Affiliate Marketing?
by Teresa Grammatke | Feb 5, 2024 | Affiliate Marketing, Blog
What are the pros and cons of affiliate marketing? At some point, every business leader selling online must ask themselves this important question. Affiliate marketing is one of the fastest-growing channels in e-commerce, with over $14.3 billion spent on the channel...