Del Rossa

Networks: Google Affiliate Network

Affiliates: Under 50

Alexander Del Rossa Clothing is a two-year old company that specializes in spa quality robes, pajamas, loungewear and intimate apparel.  It was spun off from parent company Mystic Clothing, which has been adding new product categories each year and has seen revenue growth of 30 percent year –over-year for the last five years.

The company, based in Palm Coast, FL just launched ts affiliate program in January 2011 and is the beginning stages of getting ramped up. That means a lot of opportunities for affiliates that are looking for little competition.

Del Rossa is paying very competitive commissions (14 percent for super affiliates and 12 percent for all other affiliates). Because Del Rossa is not currently doing its own PPC and search campaigns,  it is allowing affiliates to bid on its trademarks and keywords.  The average order size for Delrossa’s website is $60 and the conversion rate is 4 to 5 percent.

Currently, the program is being run on the Google Affiliate Network and there are plans over the next  12 months to expand to other networks including ShareASale and Commission Junction.

A big appeal for affiliates is that the quality of the products is high but the price is kept low because the company negotiates directly with factories and manufacturing facilities to keep costs low, which means affiliates can offer visitors designer labels for less, according to Travis Artz, owner Del Rossa.

The company also offers customers free shipping on every order over $100 and charges $5.99 flat rate shipping for every order under that amount.