The Performance Marketing Blog

What’s not to LOVE about Influencers?

What’s not to LOVE about Influencers?

Actually, there’s nothing not to love about influencer marketing. Yet, most advertisers may find it hard to build a strong affiliate channel if they solely rely on influencers. One of the biggest hurdles for working with influencers is that many of our clients at...

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Affiliate Marketing is NOT dead.

Affiliate Marketing is NOT dead.

Affiliate marketing has and is adapting, changing and evolving with the times. A couple weeks ago I read a piece of marketing material with the title: “Affiliate Marketing is Dead”. Surprising since the sender over its history has essentially billed itself as a...

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