If you sell anything online, you know that the holiday season is the busiest, most lucrative time of the year. Just last year, Americans spent $38 billion online during Cyber Week, which includes the five days from Thanksgiving to Cyber Monday. Black Friday alone saw...
The Performance Marketing Blog
Exciting News: eAccountable is Now an Official TikTok Partner for Shop Management, Paid Media, and Affiliate Marketing!
by Mike McFadden | Aug 13, 2024 | Blog, Digital Marketing, Press Releases
We are thrilled to announce that eAccountable has been accepted as an official TikTok partner, recognized for our expertise in Shop Management, Paid Media, and Affiliate Marketing. This partnership is a significant milestone for our agency, enabling us to deliver even...
Utilizing Amazon’s DSP for Targeted Lead Generation
by Nick Menicucci | Jul 24, 2024 | Amazon, Blog
With eAccountable’s recently acquired seat for Amazon DSP, we are able to offer our clients a fantastic opportunity to leverage Amazon's customer data to drive leads directly to websites. Brands need to seriously consider this, as Amazon has more...
How SEO Has Changed Since 2018
by Kassim Mirza | Jul 1, 2024 | Blog, SEO
“Life is a game in which the rules are constantly changing.” - Quentin Crisp The same concept can be applied to the constantly changing world of Search Engine Optimization (SEO). In each year since 2018, Google has rolled out at least ONE significant Algorithm...
IMMEDIATE RELEASE: eAccountable Recognized for Several Prominent Industry Awards
by Mike McFadden | Jun 26, 2024 | Blog, Press Releases
Denver, CO June 2024: eAccountable, a leading digital marketing agency based in Denver, is proud to announce that they have been honored with several prestigious awards thus far in 2024. Their relentless dedication to excellence and unwavering commitment to their...
12 Questions To Ask A Digital Marketing Agency
by Mike McFadden | Jun 18, 2024 | Blog, Digital Marketing
Partnering with a new digital marketing agency is a big decision. Period. Whether your company is outsourcing its digital marketing for the first time or you have outgrown your current agency partner, it can be very difficult to navigate the process of finding the...
Unveiling Google’s Search Algorithm: Insights from Recent Document Leaks
by Kassim Mirza | Jun 13, 2024 | Blog, SEO
When it comes to SEO, understanding Google's search algorithm is similar to discovering the Holy Grail. Google's ranking factors have kept SEO experts on their toes, with continuous updates and changes that often leave you guessing. However, recent leaks of internal...
eAccountable Secures Amazon Marketing Cloud (AMC) Seat
by Nick Menicucci | May 29, 2024 | Amazon, Blog
We are thrilled to announce that eAccountable has secured a seat in the Amazon Marketing Cloud (AMC). This exclusive achievement underscores our commitment to leveraging cutting-edge technology to deliver unparalleled insights and results for our clients. What Does It...
How 2023 Re-Shaped SEO Forever
by Kassim Mirza | May 14, 2024 | Blog, SEO
In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms. The impact of Google's September 2023 Helpful Content...
Leaving It Better Than We Found It
by Mike McFadden | May 10, 2024 | Blog
We love our client, Parks Project, and their mission! At eAccountable, we love partnering with clients who share our passion for leaving a positive impact on the world. Today, we want to shine a spotlight on one such client: Parks Project. Parks Project not only...
eAccountable’s Nick Menicucci Named Skai Champion of the Year at the 2024 Skai ShopAble Media Awards
by eAccountable | Apr 11, 2024 | Amazon, Blog, Press Releases
Denver, CO– April 11, 2024 – Nick Menicucci, Director of Amazon at eAccountable, has just been named Skai Champion of the Year at the 2024 ShopAble Media Awards, presented by Skai, the omnichannel advertising platform uniquely focused on walledgarden media. The award...
Marketing Vs. Branding: What’s the Difference?
by Mike McFadden | Apr 8, 2024 | Blog, Digital Marketing
Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...