Sorry for the delay in getting out my blog last week. There were wonderful family Thanksgiving festivities, great skiing and the madness of Black Friday online. What a whirlwind (and a blast). I hope you also had much to give thanks for.
However, the upside to being late means that you get a double dose of my blog this week and I get to share some online shopping data from Thanksgiving Day, Black Friday and weekend spending. My next blog this week will focus on Cyber Monday shopping.
The numbers come out from this weekend seem to point to an increase in online shopping. The data is positive but varies slightly across the board, depending on who is conducting the research. Still, there are some interesting statistics and data that I came across.
- The continued rise of e-commerce also may have kept some shoppers at home. Online sales rose 20 percent from last year on Thanksgiving and 19 percent on Black Friday, IBM Corp. said.
- Officials at retail giant Target said it had twice as many online orders early on Thanksgiving morning as a year ago.
- The National Retail Federation reiterated that U.S. retail sales may advance 3.9 percent to $602.1 billion during the holiday season, up from last year’s 3.5 percent gain. Online holiday sales will increase as much as 15 percent to $82 billion this year, the group said.
- EBay performed strongly early on Black Friday as shoppers turned to the online marketplace to find hot items that sold out elsewhere, such as Microsoft’s Xbox One and Sony’s PlayStation 4 gaming consoles.
- E-commerce firm ChannelAdvisor reported that client sales on eBay.com jumped 35 percent through noon EST on Black Friday, compared to the same holiday last year. Client sales on Amazon.com rose 25 percent in the same period, the firm added.
- The NRF also reported that 92 million people shopped, up from 89 million last year. Nearly half went online on Black Friday, according to the retailers’ survey, while traffic at brick-and-mortar stores was down more than 11 percent on that day, ShopperTrak found.
- Tablets and smartphones especially drove online business. Website traffic from those devices was up from last year nearly 90 percent for tablets and about 66 percent for smartphones, according to e-commerce firm Monetate, which analyzed data from tens of millions of online shopping sessions.
- The average online order was up more than 18 percent on Black Friday to about $172, according to market research from Monetate. And e-commerce revenue was up nearly 40 percent on Thanksgiving compared with last year.
- The NRF reports that 42.1 percent of Americans shopped online over the weekend, spending $177.67. That’s about 43.7% of their total weekend spending, up from 40.7% last year.
- Adobe reports that sales for Thursday and Friday reached a record $1.93 billion and $1.06 billion, respectively.
- And IBM says online sales on both Thanksgiving and Black Friday climbed 20%. Mobile made spectacular gains, accounting for 40% of all online traffic.