The early numbers for Cyber Monday are in and so far from what I’ve seen, online shoppers were clicking their way to savings.
According to published reports, as of 6 p.m. Eastern time, overall sales were up 17.5% on Cyber Monday compared with last year, says IBM Digital Analytics Benchmark. Another e-commerce research company, Custora Pulse, found online sales up almost 19 percent. The numbers may shift even higher as people continue to shop through the evening.
Here are some of the statistics:
- Walmart.com expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online.
- Walmart expects that more than half of Monday’s online traffic will have come from mobile devices. On Black Friday, mobile accounted for 55 percent of traffic to Walmart.com.Overall, 29.4 percent of online traffic was mobile, according to data from IBM Digital Analytics Benchmark. That’s up 61 percent from last year.
- As of 6 p.m. ET, sales on Amazon were up 44.3 percent over last year.Sales at eBay were up 32.1 percent, according to ChannelAdvisor.
- According to Adobe, this was the largest Cyber Monday largest in history, with a 16 percent jump from 2012, to almost $2.3 billion in sales.IBM said research from its digital analytics division showed that Cyber Monday sales increased 20.6 percent from a year ago, with the average order close to $129, down 1 percent from 2012.
- Mobile sales jumped to 17 percent of all online sales, up 55 percent from Cyber Monday last year, according to IBM.Most of that buying was done via tablets, not smartphones, both companies said.
A couple of weeks ago I also mentioned the fund raising efforts at ShareASale, whereby all the money from selling Cyber Monday T-shirts goes to help the Performance Marketing Association. Here are some great photos from ShareASale’s gallery of people sporting the t-shirts. See if you spot me.
I also want to thank my friends and partners at Commission Junction for passing along all these Black Friday statistics.
- $12.3 billion was the overall brick-and-mortar store sales for Thanksgiving and Black Friday 2013 – up 2.3 percent from 2012 (source: CNN Money)
- $1.964 billion was the overall online sales for Thanksgiving and Black Friday – up over 18.5 pe4rcent from 2012 (source: TechCrunch)
- The average 2013 Black Friday online order was $135.27 – that’s up 2.2 percent year-over-year (source: TechCrunch)
- Black Friday online mentions peaked at 11am CST (source: Forbes)
- Walmart dominated in Black Friday mentions, with 77.5 percent of the voice (source: Forbes)
- But… 4 to 1 those Walmart mentions were negative (with words like “fight” “fought” and “fighting”) (source: Forbes)
- Pinterest vs. Facebook: Pinterest dominates in direct sales. Referrals from the site spent 77 percent more than those from Facebook: $92.51 – average Pinterest order $52.30 – average Facebook order (source: Forbes)
- Pinterest vs. Facebook: But… Facebook referrals converted sales at nearly 4x’s the rate of Pinterest (source: TechCrunch)
- Mobile traffic: Grew to 39.7 percent of all online traffic – that’s an increase of 34 percent over Black Friday 2012 (source: TechCrunch)
- Mobile sales: reached 21.8 percent of total online sales – that’s an increase of nearly 43 percent from last year (source: TechCrunch)
- 24.9 percent of all online traffic on Black Friday came from smartphones – that compares to tablets at 14.2 percent (source: TechCrunch)
- How do you pay? PayPal reported a 121 percent increase in global mobile payments compared to Black Friday 2012 (source: TechCrunch)