view_from_the_top

There is a lot of activity in ecommerce space – especially as back-end platforms that do everything including hosting, transactions processing, building out customizable stores, manage inventory and more, jockey for position in the lucrative space. Online sales are expected to pass $1.6 trillion this year.

The shifts in the space comes reports that  Amazon will shutter its ecommerce service in 2016, and uncertainty as eBay Partner Network is being sold, which has put the fate of its Magento as a managed service ecommerce provider in possibly declining position.

According to a recent article on Internet Retailer, Amazon is expected to shut down it Webstore by July of 2016. The article states that four retailers in the Internet Retailer Top 500 Guide and two retailers in the Second 500 Guide report using Amazon for at least some of their e-commerce platform work (Including Target, which is ranked at No. 18).

Amazon, No. 1 in the Internet Retailer 2014 Top 500 Guide, has yet to formally comment about the future of Amazon Webstore, which launched in 2010, but appears to be contacting customers to let them know about the pending closure.

And as eBay looks to sell or spin off its eBay Enterprise Network, which uses eBay-owned Magento to power its merchants, many are speculating a lot of those EEN merchants will move way from Magento and look for other ecommerce platform providers.

Meanwhile, enterprise software provider Oracle is aggressively pushing its ATG platform, which it acquired in 2010.  And other players, such as Bigcommerce are also making expansion moves.

Coming off a $50 million investment in late 2014, ecommerce platform technology provider Bigcommerce has added key executives (many from Google, Magento, and Twitter) and expanded its geographic footprint in the US with offices in San Francisco and Austin. The Australia-based company may also look to go public.

Bigcommerce, which launched in 2009, primarily serves everyone from startups to those retailers making $20 million in sales annually. Bigcommerce’s software-as-a-service e-commerce platform is expanding to accommodate enterprise-level businesses and providing more flexibility to its existing customers in over 100 countries, the company says.

Bigcommerce is also adding features for ecommerce across all platforms.

“As shoppers evolve and become more attuned to instant gratification anytime, anywhere, an omnichannel strategy should be strongly considered,” Melanie Kalemba, senior VP of sales and strategic business development at Bigcommerce says in Fierce Retail. “Many of the most successful merchants sell online, in brick-and-mortar stores, through mobile devices and with wholesalers. Working with a platform that supports selling through all of these channels makes the process much easier than it’s been in the past.”

Here at eAccountable, we are a new partner with Bigcommerce. We are currently working to build integration to Bigcommerce in the coming months. We will be featured in their ecommerce app store with many of our tools – including Unlock-an-Offer, MarketOnce email, Boost-a-Cart (a new tool we are finishing – more to come!), Product and Customer Reviews and of course affiliate program management.

I think Bigcommerce has a lot of appeal using the software as a solution (SaaS) model to break into the enterprise space, while maintaining a strong foothold in the small business space. SMB are our sweet spot. SMBs are typically defined at businesses with annual revenue between $5 million and $20 million and accounts for 98 percent of all businesses out there.

It’ll be fascinating to see how all this plays out in the ecommerce space and see how these platforms will drive ecommerce future growth.