Challenge

An exclusive high-end men’s clothing brand with products sold in the most exclusive stores and golf clubs in the country needed an Affiliate Marketing program but did not have the resources to start and manage one at the level they needed and required.

As protecting their brand image is vital, they wanted to carefully select and limit the number of publishers ultimately used. They also wanted a digital marketing agency that could manage their program at the level they demanded without the common Affiliate Marketing discounting practices. Identifying a partner who had a vision for the strategic and the expertise with the tactical was essential to the client. They contacted eAccountable for assistance.

Solution

To meet established Affiliate Marketing revenue goals required both consultative digital marketing services and tactical expertise. These services included:

  • Created Long Term Roadmaps: Roadmap strategy documents were created to outline short term and long-term vision and tactics.
  • Selected Best Affiliate Partner: Chose Link Share Affiliate Network as they had the best affiliates based on set criteria. With time determine it was best to migrate to Pepperjam.
  • Devised Communications Strategy and Protocol: Crafted communications strategy to develop rapport and educate selected affiliates on new, promotions and programs.
  • Monitor Performance and Program Daily:  Reviewed affiliate program status daily. Refined as necessary.
  • Monthly Reporting: Provided monthly analytics, status report and recommendations.

Results

  • Exceeded first year goal by 30%
  • 70% increase in year over year revenue
  • Maintained tremendous control on ad spend including agency fees
  • Exceeded goals