Through proper management of Raw Generation’s paid and organic Amazon marketing strategies, and dedicated support to ensure product up-time, eAccountable successfully drove 145% YoY growth.
Raw Generation & The Challenge
Raw Generation, an all-natural juice cleanse company, has been a client of eAccountable’s since 2017. Raw Generation is an online leader in all-natural juice cleanses that can be used as a meal replacement, to assist in dieting or for running a cleanse. They sell their products in 3, 5- and 7-day increments and have numerous options from protein cleanses to “green” vegetable packed juices.
Beginning in 2018, eAccountable took over the management of Raw Generation’s Amazon account. Raw Generation set our goal of increased sales and traffic on Amazon.
Amazon is continuing to grow as a marketplace for Raw Generation, with sales skyrocketing even further in January 2019, up 475% YoY. In 2019, through continued use of the above strategies while capitalizing on new initiatives with Amazon we’re estimating another record-breaking year for Raw Generation with our team forecasting, an increase of 248% from 2018!
While these ad strategies have been a strong factor in the growth of the Raw Generation business, managing Amazon isn’t something we as an agency could do without the effort put forth by the Raw Generation team. Amazon as a source of successful, revenue takes a commitment from the in-house team to uphold compliance with Amazon’s strict policies and put processes in place to handle the new business if you want it to be a successful, growing channel.