Affiliate Marketing Issues

Invitation to Attribution Webinar from National Positions / Tagman

Posted By: Durk Price on Aug 12, 2013 in Affiliate Marketing Issues

Supercharge Your Affiliate Marketing with Attribution Modeling

Below is an invitation to participate in an attribution discussion put on by our friends and partners at National Positions (NP). NP will feature the well regarded services of Tagman in this event.  I’ll be in attendance; I hope you will be too.

Free Webinar! Increase Revenue w/o Increasing Budget using Attribution Modeling!

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eAccountableOPM Employs Hot Holiday Tactics for Affiliate Marketing

Posted By: eAOPM on Dec 27, 2010 in Affiliate Marketing Issues, Blog

 

DENVER, December 27, 2010—Outsourced program management company eAccountableOPM is promoting its clients’ hottest holiday deals to affiliate networks through a wave of targeted email blasts and a specialized online newsletter, resulting in substantially increased seasonal sales for its clients.

“We don’t take a vacation from aggressively marketing to affiliates over the holidays,” said Durk Price, eAccountable OPM President. “With our clients’ help, we identify their hottest holiday deals and push them out to affiliates through targeted emails and our Industry Insider newsletter. These activities grab the attention of affiliates who can publicize the latest specials and sales and score some great commissions during the holiday season. It’s one of the strategies we provide that’s a win-win for our clients, and is helping them secure strong holiday sales.”

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View from the Top: Groupon’s Huge Marketplace Potential

By Durk Price

After more than a week of speculation and rumors that Groupon would be acquired by Google, the deal is now officially off. You can find all details of the non-deal and the financial implications at TechCrunch.

Although, I was very excited about the synergies of Google and Groupon, the fact that the deal is off doesn’t change my mind about the potential for Groupon’s model and how it can impact local search and local marketplaces. Regardless of whether Groupon opts to partner with another big player (maybe Microsoft, AOL, Yahoo, or eBay) the power of Groupon’s local reach will have huge potential in the local space for performance marketers.

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View from the Top: The Benefits of Using an OPM

By Durk Price

Launching an affiliate program means a merchant or retailer is ready to add another viable and valuable channel to its marketing mix. But deciding how to run that program and whether to do it in-house or hire an outsourced program management firm (OPM) is another crucial decision merchants must face.

I field about 8 to 10 new program requests a month. And the question always comes around to: “Why should I hire an OPM?” Always, before making such a key business decision merchants should closely evaluate their affiliate marketing goals and consider the internal resources (time, money, personnel) available to them.

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