View from the Top

View from the Top: Pursuing Personalization

Posted By: Durk Price on Jun 09, 2016 in Blog, View from the Top

view_from_the_topI’ve talked a lot about personalization in the past. The good news is that because it’s considered  the holy grail for retailers, many are working very aggressively to get it right. The bad news is that very few have gotten there – yet.

According to  a recent survey from Boston Retail Partners, personalized content – or content pushed to shoppers that’s unique to their shopping experience and history, like product recommendations based on previous purchases — is being used by retailers to foster stronger customer relationships and drive sales.

(more…)

Read more

View From the Top: Reviews Drive Sales

Posted By: Durk Price on Jun 01, 2016 in Blog, View from the Top

view_from_the_topRetailer’s looking to document the customer path to purchase are always talking about the sales funnel and touch points. Seeking to better understand what influences customers to buy – social media, ads (online and offline), emails, retargeting, word of mouth, search, etc. –  helps make decisions about how to allocate marketing budgets most effectively.

Attribution and tracking software has certainly helped provide useful data about about what can influence customers purchases, but even within each of those different touch points I mentioned above there seems to be a commonality that can help prompt users to buy – reviews.

(more…)

Read more

View From the Top: ThinkTank Blogger Insights

Posted By: Durk Price on May 19, 2016 in Blog, View from the Top

view_from_the_topAnother great ShareASale ThinkTank conference is in the books. The elite annual event was stellar as usual as ShareASale Founder and CEO Brian Littleton and his team did an amazing job developing educational sessions, networking events and coordinating some off-site fun.

This year’s event, held earlier this week in Chicago not far from ShareASale’s headquarters, brought together so many of the constituencies of affiliate marketing – The ShareASale affiliate network, retailers, affiliates, agencies, bloggers and more.

(more…)

Read more

View from the Top: ABCmouse Success Sparks $150 Million Investment

Posted By: Durk Price on May 12, 2016 in Blog, View from the Top

view_from_the_topI’m thrilled to offer a huge congratulations to the the entire team at Age of Learning, one of our long-time clients, on the news this week that the company received  $150 million in backing from investment firm Iconiq Strategic Partners.

We love it when our clients have such amazing success and it’s acknowledged by others too. I was lucky enough to visit them early on in our engagement and came away totally blown away by their capabilities to execute a huge idea and their commitment to it as well.

(more…)

Read more

View From the Top: Facebook Looks to be Online Shopping Destination

Posted By: Durk Price on May 05, 2016 in Blog, View from the Top

view_from_the_topOver the last year Facebook has taken several aggressive steps that link brands to consumers in order to further promote online shopping while on the social network.

Facebook’s efforts include include tighter integration with backend ecommerce platforms, a rise in sponsored content that is displayed, more video advertising, the ability to shop directly from  within its Messenger app, and more.

(more…)

Read more