Many of you are coming off short week at the office after being at Affiliate Summit East in New York City. So, I’ve made life easier for you by culling together what you need to know. Happy Reading!!
This week Affiliate Summit East 2014 took place in New York City. I wasn’t able to attend. Of course, the conference is great and some of the eAccountbale.com team was there to meet with existing clients, network and hopefully, come home with some new client leads. So, why didn’t I attend? Well, first let me… Read more about View From the Top: Setting Priorities
Most of you are headed to New York City for Affiliate Summit East. Enjoy the conference. Before you hop on the plan, be sure to read these articles and you’ll be completely in the know for all of your networking and industry schmoozing at the show. Happy Reading!!
This week has been filled with both good and bad news for mobile marketers. On the upside, two recent monthly studies showed good that mobile shoppers are buying more from their devices.
Welcome to August. These are the dog days of summer. But if you’re an online marketer it feels more like a sprint to get ready for Q4. This week I’ve gathered some good reads for you. Happy Reading!!!
With brands, affiliates and everyone in between rushing to post more content on their websites to bring up their SEO ranking and lure in more visitors and customers, a new study questions consumers trust of content – specifically “sponsored content”. In recent years, more and more online marketers have begun using sponsored content as a… Read more about View From the Top: Sponsored Content Has a Trust Problem
A heat wave is upon us. It’s nearly August and you can stay cool knowing that I’ve got you covered when it comes to what you need to know this week. So, kick back, chill and check out these great articles. Happy Reading!!
Nearly three years ago I wrote about the evolution of outsourced program management firms (OPMs) into agencies offering a wider range of services. This change from simply managing a brand’s affiliate program to the addition of more services and being tied more closely with the brand’s strategic online position has continued to evolve into more… Read more about View From the Top: The OPM Evolution Continues
Hopefully you’ve successfully rebounded from the Patriotic celebrations last week on the Fourth of July. That means, that right now you should be heavily promoting Back to School offers and knee deep in preparations for the Q4 online shopping bonanza. If that’s not enough fireworks for you then I also have some great articles that… Read more about Friday Pulse: Affiliate Boosts Online Trust, iOS8 Expected to Change Online Shopping, Affiliate Myths
I recently saw an interesting study about how organizations are using more content to influence purchases, but according to Demand Metric’s Lead Generation Benchmark Report for 2014 (http://www.salesfusion.com/white-paper/demand-metric-lead-generation/) , this content clutter is leading visitors to content fatigue which can lead to less engagement. The numbers show that content is one of the best ways… Read more about View From the Top: Active Content Engages