It’s no secret that I love charcuterie. I even started my own affiliate site based on my passion for cured meats. Recently, I was thinking about the parallels between creating a charcuterie platter and my digital marketing agency. Like designing a great charcuterie platter, my business is based on variety, balance, diversity and providing a… Read more about View From the Top: Meaty Marketing
Welcome to the unofficial start of summer – Memorial Day Weekend! I hope that in the spirit of the holiday you will remember and honor those that died in the armed forces while serving our country. I’m also guessing that road trips, BBQs or family gatherings maybe on the agenda as well. But before you… Read more about Friday Pulse: Memorial Day Weekend Edition
Two of my big passions – entrepreneurship and giving back (or paying it forward if you prefer) – have come to together. I am thrilled to be included as a member of the Advisory Council of the Communications Department at the University of Missouri. Not only is Mizzou my alma mater, but it is on… Read more about View From the Top: Mentoring to Give Back
It’s been somewhat of a slow news week for online marketing. I think everyone (including me) is heads down, working hard as the unofficial start of summer – Memorial Day Weekend – is coming next week. This means that we’ll be just around the corner from a big push for Father’s Day, graduations, the height… Read more about Friday Pulse: The Pre-Memorial Day Edition
Before you show your love and appreciation this weekend for the one special lady that raised you, take a little time to see what’s new in online marketing this week. Your mom still might not understand exactly what you do (no matter how many times you’ve attempted to explain it) but she’s still proud of… Read more about Friday Pulse: The Mother’s Day Edition
It’s been nearly 3 weeks since Google officially began the roll out of its new wide-ranging search algorithm that favors mobile friendly-sites. Most industry watchers and search experts claimed that Google’s revamp would have a bigger impact on search results than previous overhauls including Google Panda and Google Penguin.
So, Q1 is the books. It’s hard to believe that it’s already May. Now is the time for everything to bloom. The seeds you plants in the first quarter should be growing and blossoming into successful strategies. If not, you better catch up the quarter since it’ll be the dog days of summer before you… Read more about Friday Pulse: The May Day Edition
It’s a given that online advertisers are always looking for innovative ways to engage customers, optimize traffic, increase conversions and ultimately boost sales. We have found there are several ways to reach consumers at key times in their purchase process, including tools that address shopping cart abandonment, encourage consumers to add more to their carts… Read more about View From the Top: Simple Tools Offer Easy Fixes for Conversions
If you’ve been hearing the phrase but not sure exactly what it means or how mobile impacts it, we’ve got some articles that should make it clearer. Sprinkled in are other tidbits you should stay on top of that give you practical tips. Happy Reading!!
This week’s Imagine Commerce 2015 in Las Vegas was a great opportunity to network with more than 2,400 commerce experts including merchants, agencies and technology providers from more than 40 countries. The first day of the 5th annual Magento and eBay Enterprise commerce conference featured Michael Jones, Head of Affiliate for eBay Enterprise Affiliate Network… Read more about View From the Top: eBay Enterprise Affiliate Network Imagine Conference Wrap Up