I’ve seen a lot of predictions about this online holiday season and many of these expectations seem to hinge on free shipping offers as a crucial component to help drive sales. But too many merchants treat free shipping plans as an afterthought when it needs to be an integral part of online holiday promotions… Read more about View From the Top: Free Shipping at the Forefront of Holiday Shopping
If you need a timeout from March Madness and your brackets, look no further. Here are some interesting articles that will stimulate your brain beyond just final scores and potential final fours. Happy Reading!!
The early numbers for Cyber Monday are in and so far from what I’ve seen, online shoppers were clicking their way to savings. According to published reports, as of 6 p.m. Eastern time, overall sales were up 17.5% on Cyber Monday compared with last year, says IBM Digital Analytics Benchmark. Another e-commerce research company, Custora… Read more about View From the Top: Cyber Monday Hits Record Levels
Sorry for the delay in getting out my blog last week. There were wonderful family Thanksgiving festivities, great skiing and the madness of Black Friday online. What a whirlwind (and a blast). I hope you also had much to give thanks for. However, the upside to being late means that you get a double dose… Read more about View From the Top: Black Friday by the Numbers
I hope your July 4th festivities were a blast. The celebration of our Nation’s independence always brings out the fireworks, patriotic spirit, the red, white and blue and great times spent with friends and family. The fireworks displays are not only in the air this time of year, we have some heated debated in our… Read more about Friday Pulse: Cool Google Projects, Mobile Growth, FTC’s PPC Guidelines
This week there were so many interesting articles. I continue to gravitate towards all things mobile and m-commerce, along with analysis of the GAN demise and some not-so-thrilling news about crowd funding (which I love). Happy Reading!!
Speaking at ChannelAdvisor’s annual Catalyst conference, held in Las Vegas last week, Facebook Head of Retail and E-Commerce for Global Vertical Marketing, Nicolas Franchet, talked to retailers about the latest trends in social media and how to build and maintain social momentum as a part of a comprehensive e-commerce strategy. In the session, titled People… Read more about View From the Top: Building Social Momentum in ECommerce
I attended ChannelAdvisor’s Catalyst event this week. So much good stuff – my head is spinning. But I still had time to sift through other interesting items. Happy Reading!!
Addressing more than 1,000 attendees at the company’s annual Catalyst conference, held in Las Vegas earlier this week, ChannelAdvisor CEO Scot Wingo talked about huge ecommerce growth fueled by Amazon and eBay, as well as unveiling updates to its ChannelAdvisor services. Founded more than a decade ago (20019) ChannelAdvisor works with more than 2,000 retailers… Read more about View From the Top: ChannelAdvisor CEO Highlights Waves of ECommerce Growth
This week was mostly focused on helping our merchants that were on the Google Affiliate Network move to another network and working with affiliates. Busy. Busy. But I still had time to dig up a few gems to share with you. Happy Reading!!