June 03, 2016
Congratulations to our client Fin & Field on their announcement earlier this week of a strategic partnership with Bonnier Corporation, the leading publisher of outdoor publications. After less than two years in business, the Santa Barbara-based company has a huge win with a
May 12, 2016
I’m thrilled to offer a huge congratulations to the the entire team at Age of Learning, one of our long-time clients, on the news this week that the company received $150 million in backing from investment firm Iconiq Strategic Partners. We love it when our clients have such amazing success and it’s acknowledged by others… Read more about View from the Top: ABCmouse Success Sparks $150 Million Investment
March 16, 2016
A while back I wrote about attending fewer industry-related conferences each year and instead spending quality time on the road visiting clients. I’ve tried to do this with more frequency every year. Each time I have one of these all-day or half-day client visits, I find it informative, invigorating, and really crucial to further strengthening… Read more about View From the Top: Client Visits Over Conferences
December 22, 2015
I’m not Santa, but I’ve still got my Naughty and Nice List. However, my list isn’t about specific people that have been good or bad this year, but rather trends or issues that impact the performance marketing industry – both positively and negatively. I’m thrilled to note that for 2015 the Nice far outweighs Naughty.… Read more about The Online Marketing Naughty and Nice List
October 23, 2015
I’ve written before about the evolution of agencies. Advertising agencies morphing to include more digital expertise, agencies specializing in particular marketing disciplines expanding into other areas to offer more services, and changes everywhere in between as to cover the digital spectrum. Evolution is inevitable as the online marketing space changes rapidly. Adaptation is key. But… Read more about View From the Top: The Tools for Success
September 30, 2015
I wanted to share with you a recent webinar that I hosted. The webinar, called Q4 Preparation:Emerging Technologies and Tactics focused on practical information to leverage a variety of existing technologies that can help increase merchant’s exposure to customers and boost revenue. We got great feedback on the webinar from attendees, so I thought I’d… Read more about Emerging Technology and Tactics
August 26, 2015
The landscape of outsourced program management has changed dramatically in the last five years or so. There are now a wide variety of agencies that manage affiliate programs. Back in the day, when I started eAccountable there were just a handful of businesses that provided services to manage affiliate programs. With this OPM boom, the relationship… Read more about View From the Top: Chicken or the Egg Agency Marketing
July 23, 2015
I am always being approached by services that want to partner with us. Some are providing innovative services and tools that could certainly benefit our efforts to better manage client’s programs, boost brand awareness via social media and help with content marketing campaigns. And others, well, they just seem like a lot of hype with… Read more about View From the Top: Picking Partners
May 31, 2015
It’s been a short, but jam packed week. The calendar says it’s nearly summer, but Mother Nature has her own schedule and is wreaking havoc on many parts of the country. Stay safe, friends. Meanwhile, here is what you need to know around the online marketing space. Happy Reading!!
May 28, 2015
It’s no secret that I love charcuterie. I even started my own affiliate site based on my passion for cured meats. Recently, I was thinking about the parallels between creating a charcuterie platter and my digital marketing agency. Like designing a great charcuterie platter, my business is based on variety, balance, diversity and providing a… Read more about View From the Top: Meaty Marketing
