We are all coming off the rush of Black Friday and Cyber Monday, and looking toward Green Monday. The online shopping numbers have been great with mobile leading the way. Here are some other articles that could influence online marketers as 2014 approaches. Happy Reading!!
The early numbers for Cyber Monday are in and so far from what I’ve seen, online shoppers were clicking their way to savings. According to published reports, as of 6 p.m. Eastern time, overall sales were up 17.5% on Cyber Monday compared with last year, says IBM Digital Analytics Benchmark. Another e-commerce research company, Custora… Read more about View From the Top: Cyber Monday Hits Record Levels
Sorry for the delay in getting out my blog last week. There were wonderful family Thanksgiving festivities, great skiing and the madness of Black Friday online. What a whirlwind (and a blast). I hope you also had much to give thanks for. However, the upside to being late means that you get a double dose… Read more about View From the Top: Black Friday by the Numbers
Before you start thinking about turkey and all trimmings, let’s give thanks for the growing performance marketing space and a prosperous Q4. After you devour these tasty nuggets, you can fill up on turkey, stuffing and family festivities. Happy Reading!!
As a very active and charter member of the Performance Marketing Association (PMA), I have been involved in fighting the so-called “Affiliate Nexus Tax” in many states over the last 5 plus years. These laws, which have been enacted in 9 states, (as well as proposed and shot down in dozens of others), claim that… Read more about View From the Top: Show Your Industry Pride for a Good Cause
It’s my birthday today. But since I can’t share my cake with you all, you’ll have to settle for a collection of good reads that I came across this week. Happy Reading!!
Although many in performance marketing industry say that affiliate marketing is all about building relationships, sometimes I feel things are getting less personal. There is some irony there since the Holy Grail for online marketers is to individualize and personalize the way we deliver marketing messages to the mass of consumers. On one hand, the… Read more about View from the Top: The Personal Touch
Unless you’ve being living under a rock, you know that Twitter went public this week. Check out the story about how Twitter’s IPO went down very differently from Facebook’s. In addition, there are some good articles that I’ve shared about Google’s Innovative plans for showing off technology on barges in the San Francisco Bay and… Read more about Friday Pulse: Marketing Predictions, Google Barges, and Mobile’s Path to Purchase
This week the Online Marketing Institute released Part 1 of its State of Digital Marketing Talent study, which surveyed 747 advertising and Fortune 500 marketing executives asking them about digital marketing skills, knowledge of digital marketing disciplines, and training in their companies. The findings reveal both good and bad news.
It’ November and if you are reading this on the 1st you might be in line for the new Apple Air. I’m holding off for a while. But while you make your decision on buying into more Apple products, just out the great articles that I’ve shared. Happy Reading!!