As a very active and charter member of the Performance Marketing Association (PMA), I have been involved in fighting the so-called “Affiliate Nexus Tax” in many states over the last 5 plus years. These laws, which have been enacted in 9 states, (as well as proposed and shot down in dozens of others), claim that… Read more about View From the Top: Show Your Industry Pride for a Good Cause
It’s my birthday today. But since I can’t share my cake with you all, you’ll have to settle for a collection of good reads that I came across this week. Happy Reading!!
Although many in performance marketing industry say that affiliate marketing is all about building relationships, sometimes I feel things are getting less personal. There is some irony there since the Holy Grail for online marketers is to individualize and personalize the way we deliver marketing messages to the mass of consumers. On one hand, the… Read more about View from the Top: The Personal Touch
Unless you’ve being living under a rock, you know that Twitter went public this week. Check out the story about how Twitter’s IPO went down very differently from Facebook’s. In addition, there are some good articles that I’ve shared about Google’s Innovative plans for showing off technology on barges in the San Francisco Bay and… Read more about Friday Pulse: Marketing Predictions, Google Barges, and Mobile’s Path to Purchase
This week the Online Marketing Institute released Part 1 of its State of Digital Marketing Talent study, which surveyed 747 advertising and Fortune 500 marketing executives asking them about digital marketing skills, knowledge of digital marketing disciplines, and training in their companies. The findings reveal both good and bad news.
It’ November and if you are reading this on the 1st you might be in line for the new Apple Air. I’m holding off for a while. But while you make your decision on buying into more Apple products, just out the great articles that I’ve shared. Happy Reading!!
Last week I had the pleasure of attending ShareASale’s Annual ThinkTank 2013 event. It was held in my home base of Denver, so I also had the fun of sharing the highlights of my city with visitors. As usual the event was a top-notch, invite only conference that was so well orchestrated. Kudos to ShareASale… Read more about View from the top: Blogger Quality over Quantity
Next week will be all about scary tricks and tricks as we celebrate All Hallows Eve. But there are no tricks here, just treats for you to enjoy. Happy Reading!!
There are basic best practices and commonly used tactics when recruiting affiliates to programs, but looking for bloggers and converting them into affiliates can be a challenge. Content bloggers that are not yet monetizing their sites are a potentially great option to help expand the affiliate pool for merchants, but it requires a different mindset… Read more about Turning Bloggers into Affiliates
Lots of good stuff packed into this edition. I’m excited to see that mobile (one of my favorite subjects) is also showing amazing growth and there are hard numbers to proven it. I can’t wait for all the Q4 data to see the big role mobile will have on the online holiday shopping season this… Read more about Friday Pulse: SERP Infographic, Mobile on Fire, Facebook Ads