Happy almost-Father’s Day to all the dads out there. Being a dad is special responsibility and has so many rewards – and challenges. But it’s worth it in the end. That’s sort of like online marketing. So, dads enjoy your special day whether it’s kicking back relaxing, grilling for the family or just doing whatever… Read more about Friday Pulse: The Father’s Day Edition
Reviews are an important part of consumer purchase decisions and advertisers need a put in place a strategy to deal with them – including linking to reviews, allowing product reviews on their site (both positive and negative) and monitoring review online. Earlier this week Mintel released its report, American Lifestyles 2015, stating that 69 percent… Read more about View From the Top: Reviews Crucial in Purchase Decisions
It’s been a busy week in online marketing news. With so much going on it’s hard to keep up. Here are some of the most interesting items that will help keep you on top of what’s going on. Happy Reading!!
It’s June and that means it’s time for Dad, grads and brides. Before you head out for all the celebrations, be on top of latest in online marketing news. I’ve gathered what you need to know this week and wrapped it up as my gift to you. Happy Reading!!
I can’t stress enough that regulators – specifically, the Federal Trade Commission (FTC) – are cracking down on those failing to follow its wide ranging guidelines on disclosures. These guidelines regarding how everyone promotes and endorses products impacts bloggers, affiliates, social media users, agencies, networks, and more. Recently, a network was held liable for the… Read more about View From the Top: FTC Updates FAQs for Disclosure
It’s been a short, but jam packed week. The calendar says it’s nearly summer, but Mother Nature has her own schedule and is wreaking havoc on many parts of the country. Stay safe, friends. Meanwhile, here is what you need to know around the online marketing space. Happy Reading!!
It’s no secret that I love charcuterie. I even started my own affiliate site based on my passion for cured meats. Recently, I was thinking about the parallels between creating a charcuterie platter and my digital marketing agency. Like designing a great charcuterie platter, my business is based on variety, balance, diversity and providing a… Read more about View From the Top: Meaty Marketing
Welcome to the unofficial start of summer – Memorial Day Weekend! I hope that in the spirit of the holiday you will remember and honor those that died in the armed forces while serving our country. I’m also guessing that road trips, BBQs or family gatherings maybe on the agenda as well. But before you… Read more about Friday Pulse: Memorial Day Weekend Edition
We love it when partners we work closely with deliver new products that will help our clients and move the ecommerce space forward. Earlier this week, Bigcommerce officially launched Bigcommerce Enterprise (bigcommerce.com/enterprise), a hosted ecommerce solution for high-volume retailers doing millions of dollars in transactions.
Two of my big passions – entrepreneurship and giving back (or paying it forward if you prefer) – have come to together. I am thrilled to be included as a member of the Advisory Council of the Communications Department at the University of Missouri. Not only is Mizzou my alma mater, but it is on… Read more about View From the Top: Mentoring to Give Back