It’s here – Fall that is. The leaves are turning, the smell of pumpkin lattes are in the air (not to mention everything pumpkin), and Halloween is fast approaching. That means it’s time to harvest the bounty and get reep the benefits of what you’ve been planting all year long. Your online marketing efforts, if… Read more about Friday Pulse: The Fall Edition
It’s officially the start of the fourth quarter – the biggest selling period for online retailers. In July I started saying that ecommerce retailers needed to have plans in place and begin executing on them. Now I’m telling you that if you haven’t started your holiday season promotions, you are late. Yes, officially late. I… Read more about Friday Pulse: The Q4 Edition
The eCommerce wars are heating up and definitely worth keeping an eye on. But you’ll need to pay close attention because it’s complicated. First, let’s break it down in general terms. Over the last six months several things have happened:
I wanted to share with you a recent webinar that I hosted. The webinar, called Q4 Preparation:Emerging Technologies and Tactics focused on practical information to leverage a variety of existing technologies that can help increase merchant’s exposure to customers and boost revenue. We got great feedback on the webinar from attendees, so I thought I’d… Read more about Emerging Technology and Tactics
Between moving and a big golf tournament this weekend, I’m late getting this out. So, this time around let’s think of this edition as a collection of great articles to kick off your week. Happy Reading!!
There is so much online data available to retailers that it can be overwhelming. Maybe that is why I was a little shocked to see a recent study stating that 52 percent of retailers admitted that they still struggle to identify and engage with their most valuable customers. More than half? Wow. How can that be… Read more about View From the Top: Knowing Your Customers is Key to Satisfaction
We have all had the Anniversary of 9/11 on our minds. It’s time to remember all those that perished in that fateful day. Never Forget. It’s also time to show our enduring spirit by moving on, forging ahead and continuing to showcase our American entrepreneurial nature. Online marketers are some of the most innovative and… Read more about Friday Pulse: The Never Forget Edition
With the 4th quarter underway, retailers now have holiday promotions in place (or they should have) and are already starting to execute on those campaigns. Even though many of eAccountable’s client’s are in full swing with their exciting seasonal plans, I asked a few of our program managers to chime in on priorities and hot… Read more about View From the Top: Mobile and Preparation Top Retailers’ Holiday Priorities
I hope you are all ready to relax and enjoy what is considered the official end of summer – The Labor Day Weekend. As you pay tribute to labor – by not working – you can check out these articles to help prepare you for navigating the online marketing landscape. Happy Reading!!
Hi. My name is Durk and I’m a mobile addict. And apparently, I am not alone. A new study claims that there are 280 million mobile addicts worldwide. This new group of users represents a huge opportunity for marketers to engage directly with such a personal connection and intense reliance with their devices that 71… Read more about Mobile Addicts on the Rise