August 08, 2017
Two of the world’s largest brands, Nike and Amazon announced a new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years Nike presumably felt that it was above selling directly on Amazon. So what changed? We’ll explore 2 main reasons why… Read more about Nike Just Did It! – Nike Partners With Amazon…Finally
June 09, 2016
I’ve talked a lot about personalization in the past. The good news is that because it’s considered the holy grail for retailers, many are working very aggressively to get it right. The bad news is that very few have gotten there – yet. According to a recent survey from Boston Retail Partners, personalized content –… Read more about View from the Top: Pursuing Personalization
May 06, 2016
I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! Report: PPC and Influencer Marketing Exhibit Highest ROI for Online Marketers The affiliate networks are now getting with the program and… Read more about Friday Pulse: Highest ROI, Online Sales to $530B, Mobile Heat, Omnichannel a Must
May 05, 2016
Over the last year Facebook has taken several aggressive steps that link brands to consumers in order to further promote online shopping while on the social network. Facebook’s efforts include include tighter integration with backend ecommerce platforms, a rise in sponsored content that is displayed, more video advertising, the ability to shop directly from within… Read more about View From the Top: Facebook Looks to be Online Shopping Destination
April 28, 2016
I know I sound like a broken record, but providing a good mobile experience for consumers is more important than ever as more people are using their smartphones to make purchases. Over the last year, there’s been a dramatic increase in the frequency of smartphone shopping, based on a new study. According to the survey… Read more about Providing the Total Mobile Customer Experience
April 22, 2016
Forecast Says SEO-Related Spending Will Be Worth $80 Billion By 2020 Spending in all Internet marketing channels will increase as more and more brands come online. Yes, there are still brands not online, and lots of brands not doing a good job online. Yes. Still. Mobile Advertising Still a Work in Process Larger format smartphones and… Read more about Friday Pulse: SEO to reach $80B, Mobile Ads a Work In Progress, Jet.com Flying High
March 28, 2016
I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! The data from researcher Juniper predicts that one of the biggest areas that is ripe for growth is digital ecommerce on… Read more about Friday Pulse: Mobile and More Mobile
March 11, 2016
I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! The Marketoonist: Interruptive Advertising [Cartoon] – Once again, the Marketoonist nails it. Marketing is at an interesting inflection point figuring out… Read more about Friday Pulse: Non-disruptive Marketing, Retail Changes, Google Blogger Rules, User Time Online
March 04, 2016
I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m making giving you just the 4 most important things you need to know this week.You’re welcome! Battle Lines Form Again Over Online Sales Tax Rules Amazon is giving in, so a tax must follow. Figuring out… Read more about Friday Pulse: Nexus Tax, Cross-Channel Drives Search, Mobile Access, Florida and Fraud
February 26, 2016
I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m making giving you just the 4 most important things you need to know this week.You’re welcome! Quarterly Email benchmark Report.
