Combining Direct And Digital Marketing

by | Aug 4, 2022 | Blog

Are you properly utilizing your direct and digital marketing channels?

According to respected publication AdWeek,

“The average lifespan of an email is 17 seconds…the average direct mail’s lifespan is 17 days.”

As our world becomes more and more screen oriented, it can be easy to forget direct mail marketing.

But as the digital world continues to expand, the digital space becomes increasingly saturated and consumers’ attention becomes more and more disjointed.

That’s where direct mail marketing solutions come in.

Direct marketing skips the screens to deliver something real to a potential customer’s doorstep.

Obviously, we are not advising you to stop your digital marketing efforts.

Get the most out of ALL your efforts by combining direct and digital marketing.

Combining Direct And Digital Marketing

An email might remind you about a service or product, but when you receive something tangible, it can stick with you for much longer.

When you receive both direct and digital marketing, you’re receiving different kinds of touchpoints that can both help influence a sale.

Don’t know much about direct marketing?

You have a lot of options…

…so let’s dive into 3 things that make direct mail marketing effective.

1. An ability to deliver personalized and flexible solutions.

You might think personalization is only effective in the digital world, but think again.

The best direct mail marketing agencies can personalize your imagery and messages to different segments of your list.

Find a partner that can streamline the process to make sure all the recipients get a message and design that’s tailored for them. Because it’s possible. And very effective.

2. A proprietary fulfillment system.

Most direct mail marketing agencies outsource their execution and fulfillment systems, leading to an industry standard 5-day fulfillment.

Why have 3-day fulfillment when you could fulfill campaigns in a day? Or less than a day?

When a direct mail marketing agency can fulfill in-house, campaigns can be executed end to end in as little as 12 hours, saving your time and money.

direct and digital marketing 2

3. An exceptional quality of end products.

Don’t have a designer’s mind? You don’t have to.

Find a partner who has an in-house design team ready to take your brand ideas and run with them.

When it comes to direct mail marketing, you need a visually appealing product that catches the recipients eye and imagination.

Lucky for you, our partner and sister company, DME Delivers, can do all of these.

And well.

So, what are you waiting for?

If you’re interested in combining direct and digital marketing, drop us a line here.

We’ll set up a free consultation call with ourselves and DME Delivers to find the best solution for you.