The Performance Marketing Blog

What Is E-E-A-T?

What Is E-E-A-T?

What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...

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What Is A Buyer’s Journey?

What Is A Buyer’s Journey?

If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...

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What Is Sensory Marketing?

What Is Sensory Marketing?

What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to.  Direct-to-consumer (D2C) businesses face this very...

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What Is A Brand Guide?

What Is A Brand Guide?

What is your brand identity? It’s an important question that you should always be asking yourself as a business owner because it is inextricably linked to your success. Establishing a strong brand identity gives your target audience something they can latch onto,...

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