As print publications have been folding and consumer subscriptions decreased, media outlets have been forced to develop diverse revenue strategies. Media outlets are depending on commissions through affiliate as a reliable and long-term revenue source within this...
The Performance Marketing Blog
How Paid Ads Marketing Increases Traffic in 2025
by Lara Wrzosek | Jun 20, 2025 | Blog, Digital Marketing, Paid Search, Paid Social
In the fast-evolving digital landscape of 2025, visibility is no longer optional; it’s a growth requirement. Brands that want to win aren’t just experimenting with Google ads. They’re investing in systems. When done right, paid ads marketing increases website traffic,...
Why the Ecommerce Subscription Model Is Reshaping DTC Growth in 2025
by Lara Wrzosek | May 1, 2025 | Blog, Digital Marketing
What high-growth brands are doing differently In 2025, e-commerce no longer revolves around one-time transactions. The brands seeing long-term growth and higher margins are leaning into subscription models—not just as a revenue stream, but as a strategic system for...
Building an Amazon Marketing Strategy That Performs Beyond the Algorithm
by Lara Wrzosek | Apr 24, 2025 | Amazon, Blog
Navigating Amazon's Evolving Ecosystem Amazon is no longer just a massive online marketplace—it’s a full-scale performance platform where marketing, logistics, consumer psychology, and automation intersect. For third-party sellers and brands alike, the days of “set it...
Five Ways E-Commerce Leaders Can Capitalize on the Quiet Luxury Trend
by Mike McFadden | Nov 13, 2024 | Blog, Digital Marketing
“Money talks, wealth whispers.” Have you heard of the term “quiet luxury”? You might not be aware, but the luxury fashion world is in the midst of a seismic shift. — simply put, this is understated luxury; refined simplicity. For business owners and...
7 Marketing Automation Best Practices To Grow Your E-Commerce Business
by Mike McFadden | Nov 5, 2024 | Digital Marketing
You’re probably well aware of this, but when it comes to digital marketing in 2024, you don’t have to do everything manually anymore. You can rely on a little something called marketing automation. In the past decade, marketing automation has revolutionized the world...
How to Optimize Content for the LinkedIn Algorithm
by Mike McFadden | Oct 31, 2024 | Blog, Digital Marketing
With over 1 billion users worldwide, everyone knows that LinkedIn is the place for B2B marketing, networking, and professional growth. And if you’re an e-commerce leader or business owner, harnessing the power of LinkedIn can be a game-changer for your professional...
Amazon Unveils Groundbreaking Full-Funnel Advertising Solutions at Unboxed Conference 2024
by Nick Menicucci | Oct 28, 2024 | Amazon, Blog
At this year's Amazon Unboxed Conference, the buzz was palpable as Amazon’s leadership team rolled out a suite of new advertising products, all designed to help brands connect with consumers across the entire customer journey. With a focus on full-funnel advertising,...
5 Customer Retention Strategies For Ecommerce Leaders
by Mike McFadden | Oct 21, 2024 | Blog, Digital Marketing
Picture this. You only have time for a quick lunch before a big meeting at 1 PM, but you’re not sure what to get. Then you remember—you’ve earned enough points in your Chipotle app to get a free entree. Lunch is free today! Chipotle Rewards are a key part...
Driving Profitable Sales through Affiliate Marketing: The eAccountable Approach
by Teresa Grammatke | Oct 14, 2024 | Affiliate Marketing, Blog
https://youtu.be/ugbP9yOI5e4 At eAccountable, our mission is clear: to drive profitable sales for our clients. One of the key channels we leverage to achieve this is affiliate marketing. Our approach is comprehensive and built on four essential pillars: traditional...
Introduction to Performance PR
by Teresa Grammatke | Oct 8, 2024 | Affiliate Marketing, Performance PR
In the rapidly evolving world of digital marketing, affiliate marketing, and performance PR have emerged as powerful strategies for brands looking to maximize their reach and ROI. At eAccountable, we use the powerful synergy between traditional PR and affiliate...
Amazon Accelerate 2024: Key New Features and Brand Benefits
by Nick Menicucci | Oct 2, 2024 | Amazon, Blog
Amazon remains at the forefront of the e-commerce landscape, constantly innovating to enhance seller capabilities and improve customer experiences. At the Amazon Accelerate 2024 event, several new features were unveiled, promising to legitimize brands and streamline...