The Performance Marketing Blog

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down.  But before we dive into this year’s outcomes, let’s refresh on what was going on...

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Amazon – The “Necessary Evil”?

Amazon – The “Necessary Evil”?

As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right?  Well, that isn't quite the case. Let me...

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