Why is email personalization so important for your brand's success? So you can cut through the noise and speak directly to your audience. “Your message should single out your prospect like a bell-boy paging a man in a crowded hotel lobby” - Claude Hopkins Though this...
Getting results with digital marketing is far from easy. And doing the wrong thing can be very costly. While there are many things standing in the way of your digital marketing success, here's your three biggest challenges. And crucially,...
Traditionally, Amazon Prime Day is a highly-anticipated event happening once per year. But thanks to the success of recent Prime Day sales (and COVID-19 and inflation-related hiccups) Amazon has announced an October Prime Day. Named “The Prime Early Access Sale,” this...
Our Amazon team recently had the chance to attend Amazon Accelerate, an annual two-day seller conference in Seattle. They returned home with a strong understanding of Amazon’s upcoming enhancements, including new ways to purchase with Prime, stronger seller support,...
B2B Marketing has evolved tremendously over the last decade — with more software, tools, and data available than ever before. This also means it’s harder to cut through the noise and capture your customers’ attention. The good news? The right strategy can help....
There's a million websites out there — and most of them don't have email capture. Does yours? If not, you're leaving money on the table. When a person visits your website, you only have one chance to turn that visitor into a customer. If they don't...
Are you properly utilizing your direct and digital marketing channels? According to respected publication AdWeek, “The average lifespan of an email is 17 seconds…the average direct mail’s lifespan is 17 days.” As our world becomes more and more screen oriented, it can...
2022 Prime Day Results are in. Our clients had a combined 44.53% YoY increase in Amazon Prime Day revenue this year, making well over $500K total in just two days. And it’s not just us. According to a Yahoo Finance report, Amazon Prime shoppers bought over 300 million...
Credit: Peter Millar Luxury brands sell more than a product. They sell a lifestyle. That’s why it’s so important to choose the appropriate strategy for luxury brand marketing. Otherwise, you could waste capital on the wrong target audience, weaken exclusivity,...
As we’ve previously covered, we know Amazon Prime Day 2022 is right around the corner and that it is crucial to familiarize yourself with all things Prime Day in the coming weeks. Since Amazon has announced that it will be on July 12th and 13th this year,...
Migrated to GA4 yet? On July 1, 2023, Google Analytics 3 (AKA Universal Analytics) properties will stop processing new hits. If you use GA3 you’re probably thinking… Won’t all my data from GA3 be automatically imported into GA4? The crazy thing is, the answer is...
Prime Day 2022 is on the horizon. Offering 48 hours of discounts across the entire marketplace, Amazon's Prime Day is ecommerce's largest annual sales event. The only requirement to participate as a consumer is Prime membership. However, Amazon Sellers have...