How do you incentivize affiliates to actively sell your product? Remember, time is money. No matter what commission rate you are offering, affiliates care about how fast they are able to receive their payout. If they’re able to get their payouts faster, they'll...
The Performance Marketing Blog
How To Grow Your Audience for Cyber Week 2023
by Mike McFadden | Sep 28, 2023 | Blog, Digital Marketing
Whether you’re ready or not, Cyber Week is coming. Cyber Week brings significant opportunities to make a killing with a sale and acquire tons of new customers. The numbers don't lie: Cyber Week is a massive opportunity for e-commerce businesses. In 2022, the USA...
Increase your Amazon Forecast: Highlights from the Amazon Accelerate Conference 2023
by Nick Menicucci | Sep 26, 2023 | Amazon, Blog
The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at...
Navigating the New FTC Disclosure Guidelines: What Influencers, Advertisers, and Agencies Need to Know
by Teresa Grammatke | Sep 19, 2023 | Affiliate Marketing, Blog
In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
Know Thy Customer: The Importance of Market Research
by Mike McFadden | Sep 13, 2023 | Blog
Know Thy Customer. It’s the first rule of business for a reason. If you don’t know who your customers are, then who are you selling to? Your idea of who your target audience is might be much different from who your target audience actually is. The...
IMMEDIATE RELEASE: eAccountable Teams Up with Skai to Elevate Amazon Advertising
by eAccountable | Sep 12, 2023 | Amazon, Partners, Press Release
SEPTEMBER 2023 - eAccountable is thrilled to announce a strategic partnership with Skai, formerly known as Kenshoo, aimed at revolutionizing advertising campaigns and providing enhanced reporting insights to clients. After conducting a successful pilot program with a...
What Are The Most Impactful Algorithm Updates?
by Kassim Mirza | Sep 1, 2023 | Blog, SEO
In the dynamic realm of search engine optimization (SEO), where strategies and tactics are constantly evolving, staying ahead of the curve is not just advantageous—it's a necessity. Algorithm updates, the heartbeat of search engine optimization (SEO), play a pivotal...
eA Wins Best Content Marketing Award
by eAccountable | Aug 24, 2023 | Blog
Last week, eAccountable received an award for the Best Content Marketing for our work with the Parks Project an apparel and home decor brand which celebrates America’s National Parks. eAccountable helped the Parks Project launch a campaign to target...
Amazon’s Record-Breaking Prime Day of 2023
by Nick Menicucci | Aug 23, 2023 | Amazon, Blog
Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
5 Email Newsletters You Need To Follow
by eAccountable | Aug 15, 2023 | Blog, Email Marketing
Are you leaving money on the table? With an average ROI of $36 to $1, there is no doubt email marketing is a key digital marketing tool. That’s why if you’re a business without an email marketing strategy in 2023, you are leaving money on the table. Don’t...
Three Keys to Selling Luxury in 2023
by eAccountable | Aug 8, 2023 | Blog, Luxury Brands
Gucci sells luxury, not clothes. Mercedes sells status, not cars. Apple sells exclusivity, not technology. The best companies sell feelings, not products. Remember this. Luxury: A Constantly Changing Industry If you’re selling luxury in...
How To Create Ads For Specific Audiences
by eAccountable | Jul 25, 2023 | Blog, Digital Marketing
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...