Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down. But before we dive into this year’s outcomes, let’s refresh on what was going on...
The Performance Marketing Blog
Prime Day 2021: Everything You Need to Know
by eAccountable | May 27, 2021 | Amazon, Blog
Prime Day is Amazon’s biggest annual sale, offering 48 hours of discounts across the entire marketplace. As an Amazon consumer, the only measure of eligibility for the sale is Prime member status. However, if you are an Amazon Seller, there are few more things you...
5 Surefire Strategies for Managing Google Shopping Paid Search Campaigns
by eAccountable | May 27, 2021 | Blog, Paid Search
Paid search is a great way to drive traffic to every website. eAccountable has managed paid search accounts using Google Ads, Bing Ads, and Yahoo. For most of our clients, Shopping campaigns are an essential part of their paid search strategy. Just how grand paid...
Amazon – The “Necessary Evil”?
by Nick Menicucci | May 18, 2021 | Amazon, Blog
Is Amazon a necessary evil? As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right? Well, that isn't...
The Digital Marketing Ecosystem: How the Channels Work Together
by eAccountable | May 12, 2021 | Blog, Digital Marketing
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...
Sheetminder Partners with eAccountable to Make Beats on Amazon, Google & Affiliate Marketing
by eAccountable | May 3, 2021 | Blog, Partners
Sheetminder is now partners with eAccountable. They are working in concert together on a revitalized digital marketing strategy that includes optimizing their Amazon, Google, and Affiliate Marketing channels to grow their revenue. Sheetminder is making soundwaves in...
Brand and Product Reviews Have New FTC Moderation Requirements
by eAccountable | Mar 2, 2021 | Blog
The Federal Trade Commission (FTC) is working with Yotpo and other product review platforms to ensure all brands are creating a trustworthy experience for consumers by focusing on fair practices for product reviews. For the purpose of this blog post, we will focus on...
Google Discovery Campaigns
by eAccountable | Feb 23, 2021 | Blog
Are your non-brand keyword campaigns not performing? Look no further. Google’s Discovery campaigns are an optimal alternative to keyword targeting. By reinvesting spend into these campaigns, you will reach new audiences that are unfamiliar with your products or...
Affiliate Channel Success with Full-Funnel Affiliates
by eAccountable | Feb 18, 2021 | Affiliate Marketing, Blog
A key trend in affiliate marketing the last two years has been to expand beyond traditional coupon, loyalty and shopping publishers to focus on full funnel opportunities. These include more top of funnel publishers such as content websites, bloggers and influencers....
eAccountable Announces Partnership With Survey Club to Launch Their Rewards Marketplace Exclusively for eAccountable Clients
by eAccountable | Jan 27, 2021 | Blog
Here at eAccountable, one of our core values as a business is Partnership. That means dedication to partnering with our clients to help them grow profitable top line revenue and finding additional partnerships for our clients to, well, grow top line revenue. As such,...
eAccountable Shows Their Grit as A True Partner
by eAccountable | Nov 25, 2020 | Blog
Contemporary situations are pushing more and more retailers to go digital and transition their businesses onto various online platforms. It doesn’t matter whether the enterprise is a startup or a Fortune 500 conglomerate, the process isn’t as simple as most people...
Amazon Prime Day 2020 Recap
by eAccountable | Nov 11, 2020 | Blog
Prime Day this year was muddied from the start. The initial COVID-19 outbreak pushed back Prime Day from its original dates in July to “TBD”. We then heard from Amazon that Prime Day was set for October 5th. It was not until weeks before that the dates changed yet...