Prime Day this year was muddied from the start. The initial COVID-19 outbreak pushed back Prime Day from its original dates in July to “TBD”. We then heard from Amazon that Prime Day was set for October 5th. It was not until weeks before that the dates changed yet...
The Performance Marketing Blog
More Changes to Google Exact Match Mean New Challenges Ahead for Ecommerce Marketers
by eAccountable | Nov 4, 2020 | Blog, Paid Search
In Google’s inevitable march towards taking humans and agencies out of the PPC management equation, the most egregious and often costly changes to Google are its exact match keyword targeting with similar intent. “Prior to this update, exact match was sacred for...
Why Does Amazon Kick Small Vendors out of Vendor Central?
by eAccountable | Oct 20, 2020 | Blog
If you’ve gotten a breakup letter from Amazon, you may be asking, “Why was I kicked out of Amazon Vendor Central?” The short answer? You probably should never have been there in the first place - and you may want to check out Seller Central instead! What is Amazon...
Partner Highlight: Discount School Supply Recognized by Newsweek As A Top Online Shop!
by eAccountable | Oct 7, 2020 | Blog
eAccountable is proud to be a partner of Discount School Supply who has been recognized as one of Newsweek’s 1,000 Best Online Shops for the second straight year in a row, outpacing their competitors in the peer group rankings. Since 1985 Discount School Supply has...
New Criteria For Site Reviews to Count Towards Your Google Seller Ratings
by eAccountable | Sep 29, 2020 | Blog, Paid Search
Google is about to roll out an update that many aren’t aware of: the Google Seller Ratings qualification criteria is changing! Below you’ll learn whether or not this affects your business. Will this affect my business? Do you have Seller Ratings, or the stars that...
eAccountable Names Former Ogilvy Executive VP Michael McFadden New President
by eAccountable | Sep 9, 2020 | Blog, Press Releases
Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its new President. Founder and CEO, Durk Price will step down as CEO and serve in an advisory role. "We are fortunate and...
Amazon Prime Day 2020 – Everything Sellers Need to Know, Plus 9 Tips to Achieving Success
by eAccountable | Sep 2, 2020 | Amazon, Blog
Update: This post has been amended to reflect the confirmed dates of Prime Day, October 13 - 14 2020. Despite the challenges retailers are facing with COVID-19, Amazon Prime Day 2020 is still coming up! For those unfamiliar, Amazon Prime Day is the equivalent to Black...
The Revenue Differences Between Your Affiliate Network and Google Analytics
by Scott Wanamaker | Dec 18, 2019 | Affiliate Marketing, Blog
Tracking is hard. Attribution is hard. It’s only gotten harder recently with browser changes like ITP that limit or eliminate tracking cookies. At the same time, digital marketing is still more trackable now then most traditional types of marketing like print and TV...
10 Influencer Marketing Predictions for 2020
by eAccountable | Dec 6, 2019 | Blog, Influencer Marketing
Influencer marketing is a hot trend creating brand awareness, sales, earned media, a gain in social media presences and more. And because it’s a powerful tool to get in front of target consumers in an authentic way, it shows no signs of slowing down. So, based on what...
Creating Lasting Client Partnerships With Sustainable Recruitment and Communication Methods
by eAccountable | Nov 26, 2019 | Affiliate Marketing, Blog, Partners
Whether you are recruiting for your affiliate program, influencer campaign, or just in search of content partners, it is important to create lasting client partnerships through your first outreach to your goal completion. There are many different types of client...
How Many Characters Can Your Google Paid Search Ads Have?
by eAccountable | Nov 14, 2019 | Blog, Paid Search
Google has recently started giving advertisers more options when it comes to creating their paid search ads, with new formats like responsive ads and adding a third headline to fit more content. With all these changes there have also been adjustments to the number of...
10 Affiliate Marketing Trends that Will Dominate 2020
by eAccountable | Nov 6, 2019 | Affiliate Marketing, Blog
With spending in the affiliate marketing world forecasted to hit $6.8 billion dollars in the year 2020, many brands are beginning to realize just how effective this marketing channel can be. This pay per performance model of marketing is appealing to brands because...