As TikTok continues to revolutionize the social media landscape, it’s also becoming a powerful e-commerce platform. In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it. And with over 1.5 billion active users...
The Performance Marketing Blog
What Are The Pros And Cons Of Affiliate Marketing?
by Teresa Grammatke | Feb 5, 2024 | Affiliate Marketing, Blog
What are the pros and cons of affiliate marketing? At some point, every business leader selling online must ask themselves this important question. Affiliate marketing is one of the fastest-growing channels in e-commerce, with over $14.3 billion spent on the channel...
Navigating the Digital Marketing Landscape: Affiliate Marketing vs. Influencer Marketing
by Teresa Grammatke | Jan 12, 2024 | Affiliate Marketing, Blog, Influencer Marketing
What should your business invest in: Affiliate Marketing or Influencer Marketing? As you might imagine, it’s not a simple yes or no question. Each form of digital marketing has its pros and cons and could be a better fit for your brand, depending on your individual...
Exciting News: Introducing Amazon Affiliate Partnerships in 2024!
by Nick Menicucci | Nov 12, 2023 | Affiliate Marketing, Amazon, Blog
eAccountable is thrilled to unveil a revolutionary offering that promises to reshape the way you do business on Amazon. Starting on January 1st, 2024, we're introducing Amazon Affiliate Partnerships, and we're excited to share all the incredible possibilities it...
The Rise of Content Commerce in Affiliate Marketing
by Teresa Grammatke | Oct 23, 2023 | Affiliate Marketing, Blog, Digital PR
What is Content Commerce? The world of affiliate marketing is witnessing a transformative shift, especially in the realm of media publications. As traditional advertising revenues have started to decline, publications have increasingly turned to Content Commerce...
The Direct Link Between Faster Payouts And Increased Affiliate Revenue
by Teresa Grammatke | Oct 5, 2023 | Affiliate Marketing, Blog
How do you incentivize affiliates to actively sell your product? Remember, time is money. No matter what commission rate you are offering, affiliates care about how fast they are able to receive their payout. If they’re able to get their payouts faster, they'll...
Navigating the New FTC Disclosure Guidelines: What Influencers, Advertisers, and Agencies Need to Know
by Teresa Grammatke | Sep 19, 2023 | Affiliate Marketing, Blog
In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
The Manifest Recognizes eAccountable as One of the Most-Reviewed Affiliate Marketing Companies Globally
by eAccountable | Nov 14, 2022 | Affiliate Marketing, Blog, Press Releases
The Manifest has recognized eAccountable as one of the most-reviewed Affiliate Marketing companies globally. At eAccountable, we’re committed to helping clients drive profitable revenue. We support organizations to optimize their...
Why Content Commerce Matters For Your Affiliate Program: PI Live 2022
by eAccountable | May 5, 2022 | Affiliate Marketing, Blog, Digital PR
Content Commerce. Sounds like a buzzword. But at the heart, it really matters. Affiliate marketing has evolved since the days of only coupons. Coupons and cashback still play an important role in an affiliate program but you have to go...
What You Should Know About Toolbar Affiliates
by eAccountable | Mar 28, 2022 | Affiliate Marketing, Blog
What are Toolbar Affiliates? An Introduction. What are toolbar affiliates? And how do they fit into your affiliate strategy? Toolbar affiliates are affiliates who drive conversions using toolbars, software, and browser extensions. They are often a bottom of funnel...
4 Ways Luxury Affiliate Marketing Can Thrive
by eAccountable | Feb 23, 2022 | Affiliate Marketing, Blog, Luxury Brands
In the world of luxury affiliate marketing, your brand's reputation should speak for itself. You can’t afford to hurt the public perception of your product. Because when you’re producing a high end product, your brand’s reputation matters. Many high end...
3 Things Digital PR Is Not
by eAccountable | Dec 9, 2021 | Affiliate Marketing, Blog, Digital Marketing, Influencer Marketing
So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...