The Performance Marketing Blog

How 2023 Re-Shaped SEO Forever

How 2023 Re-Shaped SEO Forever

In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms.  The impact of Google's September 2023 Helpful Content...

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What Is E-E-A-T?

What Is E-E-A-T?

What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...

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What Are The Most Impactful Algorithm Updates?

What Are The Most Impactful Algorithm Updates?

In the dynamic realm of search engine optimization (SEO), where strategies and tactics are constantly evolving, staying ahead of the curve is not just advantageous—it's a necessity. Algorithm updates, the heartbeat of search engine optimization (SEO), play a pivotal...

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