The Performance Marketing Blog

How SEO Has Changed Since 2018

How SEO Has Changed Since 2018

“Life is a game in which the rules are constantly changing.” - Quentin Crisp The same concept can be applied to the constantly changing world of Search Engine Optimization (SEO).  In each year since 2018, Google has rolled out at least ONE significant Algorithm...

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How 2023 Re-Shaped SEO Forever

How 2023 Re-Shaped SEO Forever

In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms.  The impact of Google's September 2023 Helpful Content...

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What Is E-E-A-T?

What Is E-E-A-T?

What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...

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What Are The Most Impactful Algorithm Updates?

What Are The Most Impactful Algorithm Updates?

In the dynamic realm of search engine optimization (SEO), where strategies and tactics are constantly evolving, staying ahead of the curve is not just advantageous—it's a necessity. Algorithm updates, the heartbeat of search engine optimization (SEO), play a pivotal...

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