Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...
The Performance Marketing Blog
What Is E-E-A-T?
by eAccountable | Mar 18, 2024 | Blog, Digital Marketing, SEO
What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...
Your Website Redesign Checklist: 9 Steps To Success
by eAccountable | Mar 4, 2024 | Blog, Digital Marketing, Uncategorized
Your website is often the first point of contact with potential customers. It's not just a digital storefront; it's a reflection of your brand, values, and user experience. Do you think it's time to refresh your web design? Redesigning your website is a significant...
What Is A Buyer’s Journey?
by eAccountable | Feb 20, 2024 | Blog, Digital Marketing
If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...
What Is Sensory Marketing?
by eAccountable | Feb 8, 2024 | Blog, Digital Marketing
What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to. Direct-to-consumer (D2C) businesses face this very...
What Is A Brand Guide?
by eAccountable | Jan 22, 2024 | Blog, Digital Marketing
What is your brand identity? It’s an important question that you should always be asking yourself as a business owner because it is inextricably linked to your success. Establishing a strong brand identity gives your target audience something they can latch onto,...
Important Marketing Metrics To Track To Grow This Year
by eAccountable | Jan 5, 2024 | Blog, Digital Marketing
It’s the new year and now that the festivities have come to a close, it’s time to ask that question that every business owner needs to ask themselves at the beginning of the year: How am I going to sell more this year? When it comes to selling more, you have to go...
The Impact of User-Generated Content in Marketing
by eAccountable | Jan 2, 2024 | Blog, Digital Marketing, Influencer Marketing
As we turn the page on 2023 and enter 2024, one digital marketing strategy has emerged as a game-changer for brands looking to expand their reach—User-Generated Content (UGC). User-Generated Content (UGC) can be defined as any content, such as text, images,...
Savoring The 5 Best-in-Class Direct-to-Consumer Food & Beverage Companies In 2023
by eAccountable | Dec 27, 2023 | Blog, D2C, Digital Marketing
As we bid farewell to 2023, it's time to savor the victories and innovations in the direct-to-consumer (D2C) food and beverage landscape. At eAccountable, we partner with numerous D2C clients, which is why we're thrilled to spotlight the trailblazers in various...
Celebrating 5 Best-in-Class Direct-to-Consumer Health & Wellness Companies In 2023
by eAccountable | Dec 11, 2023 | Blog, D2C, Digital Marketing
As we inch closer to the end of 2023, it's time to celebrate the achievements and groundbreaking advancements within the world of direct-to-consumer (D2C) marketing. At eAccountable, we partner with many D2C companies, which is why we're thrilled to spotlight the...
Highlighting 5 Best-in-Class Direct-to-Consumer Beauty Companies In 2023
by eAccountable | Dec 4, 2023 | Blog, D2C, Digital Marketing
As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
How Customer Journey Mapping Can Help You Accelerate Your Growth
by eAccountable | Nov 17, 2023 | Blog, Digital Marketing, Framework Series
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...