As print publications have been folding and consumer subscriptions decreased, media outlets have been forced to develop diverse revenue strategies. Media outlets are depending on commissions through affiliate as a reliable and long-term revenue source within this...
The Performance Marketing Blog
How Paid Ads Marketing Increases Traffic in 2025
by Lara Wrzosek | Jun 20, 2025 | Blog, Digital Marketing, Paid Search, Paid Social
In the fast-evolving digital landscape of 2025, visibility is no longer optional; it’s a growth requirement. Brands that want to win aren’t just experimenting with Google ads. They’re investing in systems. When done right, paid ads marketing increases website traffic,...
Why the Ecommerce Subscription Model Is Reshaping DTC Growth in 2025
by Lara Wrzosek | May 1, 2025 | Blog, Digital Marketing
What high-growth brands are doing differently In 2025, e-commerce no longer revolves around one-time transactions. The brands seeing long-term growth and higher margins are leaning into subscription models—not just as a revenue stream, but as a strategic system for...
Five Ways E-Commerce Leaders Can Capitalize on the Quiet Luxury Trend
by Mike McFadden | Nov 13, 2024 | Blog, Digital Marketing
“Money talks, wealth whispers.” Have you heard of the term “quiet luxury”? You might not be aware, but the luxury fashion world is in the midst of a seismic shift. — simply put, this is understated luxury; refined simplicity. For business owners and...
7 Marketing Automation Best Practices To Grow Your E-Commerce Business
by Mike McFadden | Nov 5, 2024 | Digital Marketing
You’re probably well aware of this, but when it comes to digital marketing in 2024, you don’t have to do everything manually anymore. You can rely on a little something called marketing automation. In the past decade, marketing automation has revolutionized the world...
How to Optimize Content for the LinkedIn Algorithm
by Mike McFadden | Oct 31, 2024 | Blog, Digital Marketing
With over 1 billion users worldwide, everyone knows that LinkedIn is the place for B2B marketing, networking, and professional growth. And if you’re an e-commerce leader or business owner, harnessing the power of LinkedIn can be a game-changer for your professional...
5 Customer Retention Strategies For Ecommerce Leaders
by Mike McFadden | Oct 21, 2024 | Blog, Digital Marketing
Picture this. You only have time for a quick lunch before a big meeting at 1 PM, but you’re not sure what to get. Then you remember—you’ve earned enough points in your Chipotle app to get a free entree. Lunch is free today! Chipotle Rewards are a key part...
2024 E-commerce Holiday Planning Guide
by Mike McFadden | Aug 19, 2024 | Blog, Digital Marketing
If you sell anything online, you know that the holiday season is the busiest, most lucrative time of the year. Just last year, Americans spent $38 billion online during Cyber Week, which includes the five days from Thanksgiving to Cyber Monday. Black Friday alone saw...
Exciting News: eAccountable is Now an Official TikTok Partner for Shop Management, Paid Media, and Affiliate Marketing!
by Mike McFadden | Aug 13, 2024 | Blog, Digital Marketing, Press Releases
We are thrilled to announce that eAccountable has been accepted as an official TikTok partner, recognized for our expertise in Shop Management, Paid Media, and Affiliate Marketing. This partnership is a significant milestone for our agency, enabling us to deliver even...
12 Questions To Ask A Digital Marketing Agency
by Mike McFadden | Jun 18, 2024 | Blog, Digital Marketing
Partnering with a new digital marketing agency is a big decision. Period. Whether your company is outsourcing its digital marketing for the first time or you have outgrown your current agency partner, it can be very difficult to navigate the process of finding the...
Marketing Vs. Branding: What’s the Difference?
by Mike McFadden | Apr 8, 2024 | Blog, Digital Marketing
Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...
What Is E-E-A-T?
by Kassim Mirza | Mar 18, 2024 | Blog, Digital Marketing, SEO
What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...