As we turn the page on 2023 and enter 2024, one digital marketing strategy has emerged as a game-changer for brands looking to expand their reach—User-Generated Content (UGC). User-Generated Content (UGC) can be defined as any content, such as text, images,...
The Performance Marketing Blog
Savoring The 5 Best-in-Class Direct-to-Consumer Food & Beverage Companies In 2023
by Mike McFadden | Dec 27, 2023 | Blog, D2C, Digital Marketing
As we bid farewell to 2023, it's time to savor the victories and innovations in the direct-to-consumer (D2C) food and beverage landscape. At eAccountable, we partner with numerous D2C clients, which is why we're thrilled to spotlight the trailblazers in various...
Celebrating 5 Best-in-Class Direct-to-Consumer Health & Wellness Companies In 2023
by Mike McFadden | Dec 11, 2023 | Blog, D2C, Digital Marketing
As we inch closer to the end of 2023, it's time to celebrate the achievements and groundbreaking advancements within the world of direct-to-consumer (D2C) marketing. At eAccountable, we partner with many D2C companies, which is why we're thrilled to spotlight the...
Highlighting 5 Best-in-Class Direct-to-Consumer Beauty Companies In 2023
by Mike McFadden | Dec 4, 2023 | Blog, D2C, Digital Marketing
As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
How Customer Journey Mapping Can Help You Accelerate Your Growth
by Mike McFadden | Nov 17, 2023 | Blog, Digital Marketing, Framework Series
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
How eAccountable Harnesses the Power of Direct Response Marketing to Drive Business Growth
by Mike McFadden | Oct 16, 2023 | Blog, Digital Marketing
https://youtu.be/JAdKTx14Wy8?si=jB65F_d0jGLHd072&t=308 “The trouble is that many copywriters and agencies don’t think in terms of selling. They’ve never written direct response–they’ve never tasted blood.” - David Ogilvy These words from marketing legend David...
How To Use AI To Maximize Your Digital Marketing Impact
by Mike McFadden | Oct 13, 2023 | Blog, Digital Marketing
Artificial intelligence (AI) is rapidly changing the world, and the field of marketing is no exception. AI-powered marketing tools are becoming increasingly sophisticated, and they offer a wide range of benefits for businesses of all sizes. Better Understand Your...
Apple iOS 17 Has Arrived: What Does It Mean For Your Business?
by Mike McFadden | Oct 6, 2023 | Blog, Digital Marketing
Apple has announced iOS 17 which is now available for users to download. Beginning with iOS 14.5, Apple rolled out significant changes to data tracking that affected how third-party cookies are stored and, subsequently, how marketers track and analyze traffic. ...
How To Grow Your Audience for Cyber Week 2023
by Mike McFadden | Sep 28, 2023 | Blog, Digital Marketing
Whether you’re ready or not, Cyber Week is coming. Cyber Week brings significant opportunities to make a killing with a sale and acquire tons of new customers. The numbers don't lie: Cyber Week is a massive opportunity for e-commerce businesses. In 2022, the USA...
How To Create Ads For Specific Audiences
by eAccountable | Jul 25, 2023 | Blog, Digital Marketing
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...
Getting Ready for Black Friday 2022? 7 Tips to Maximize the Opportunity
by eAccountable | Nov 10, 2022 | Blog, Digital Marketing
When is Black Friday in 2022? Black Friday – and Cyber Monday – will soon be here again. No matter what the doomsayers may tell you about total sales falling, or you getting lost in a violent sea of discounts … … these two days and their...
5 Simple Steps To Migrate From GA3 To GA4
by eAccountable | May 31, 2022 | Blog, Digital Marketing
Migrated to GA4 yet? On July 1, 2023, Google Analytics 3 (AKA Universal Analytics) properties will stop processing new hits. If you use GA3 you’re probably thinking… Won’t all my data from GA3 be automatically imported into GA4? The crazy thing is, the answer is...