Denver, CO June 2024: eAccountable, a leading digital marketing agency based in Denver, is proud to announce that they have been honored with several prestigious awards thus far in 2024. Their relentless dedication to excellence and unwavering commitment to their...
The Performance Marketing Blog
12 Questions To Ask A Digital Marketing Agency
by Mike McFadden | Jun 18, 2024 | Blog, Digital Marketing
Partnering with a new digital marketing agency is a big decision. Period. Whether your company is outsourcing its digital marketing for the first time or you have outgrown your current agency partner, it can be very difficult to navigate the process of finding the...
Leaving It Better Than We Found It
by Mike McFadden | May 10, 2024 | Blog
We love our client, Parks Project, and their mission! At eAccountable, we love partnering with clients who share our passion for leaving a positive impact on the world. Today, we want to shine a spotlight on one such client: Parks Project. Parks Project not only...
Marketing Vs. Branding: What’s the Difference?
by Mike McFadden | Apr 8, 2024 | Blog, Digital Marketing
Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...
How Can Email Marketing Fuel Your Overall Inbound Strategy?
by Mike McFadden | Apr 1, 2024 | Blog, Email Marketing
Looking to maximize your overall inbound strategy to drive conversions for your business? Among the plethora of different options available, one tool stands out for its unmatched potential to power up your inbound strategy: email marketing. At eAccountable, we...
Your Website Redesign Checklist: 9 Steps To Success
by Mike McFadden | Mar 4, 2024 | Blog, Digital Marketing, Uncategorized
Your website is often the first point of contact with potential customers. It's not just a digital storefront; it's a reflection of your brand, values, and user experience. Do you think it's time to refresh your web design? Redesigning your website is a significant...
What Is A Buyer’s Journey?
by Mike McFadden | Feb 20, 2024 | Blog, Digital Marketing
If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...
What Is Sensory Marketing?
by Mike McFadden | Feb 8, 2024 | Blog, Digital Marketing
What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to. Direct-to-consumer (D2C) businesses face this very...
What Is A Brand Guide?
by Mike McFadden | Jan 22, 2024 | Blog, Digital Marketing
What is your brand identity? It’s an important question that you should always be asking yourself as a business owner because it is inextricably linked to your success. Establishing a strong brand identity gives your target audience something they can latch onto,...
Important Marketing Metrics To Track To Grow This Year
by Mike McFadden | Jan 5, 2024 | Blog, Digital Marketing
It’s the new year and now that the festivities have come to a close, it’s time to ask that question that every business owner needs to ask themselves at the beginning of the year: How am I going to sell more this year? When it comes to selling more, you have to go...
The Impact of User-Generated Content in Marketing
by Mike McFadden | Jan 2, 2024 | Blog, Digital Marketing, Influencer Marketing
As we turn the page on 2023 and enter 2024, one digital marketing strategy has emerged as a game-changer for brands looking to expand their reach—User-Generated Content (UGC). User-Generated Content (UGC) can be defined as any content, such as text, images,...
Savoring The 5 Best-in-Class Direct-to-Consumer Food & Beverage Companies In 2023
by Mike McFadden | Dec 27, 2023 | Blog, D2C, Digital Marketing
As we bid farewell to 2023, it's time to savor the victories and innovations in the direct-to-consumer (D2C) food and beverage landscape. At eAccountable, we partner with numerous D2C clients, which is why we're thrilled to spotlight the trailblazers in various...