If you sell anything online, you know that the holiday season is the busiest, most lucrative time of the year. Just last year, Americans spent $38 billion online during Cyber Week, which includes the five days from Thanksgiving to Cyber Monday. Black Friday alone saw...
The Performance Marketing Blog
Exciting News: eAccountable is Now an Official TikTok Partner for Shop Management, Paid Media, and Affiliate Marketing!
by Mike McFadden | Aug 13, 2024 | Blog, Digital Marketing, Press Releases
We are thrilled to announce that eAccountable has been accepted as an official TikTok partner, recognized for our expertise in Shop Management, Paid Media, and Affiliate Marketing. This partnership is a significant milestone for our agency, enabling us to deliver even...
IMMEDIATE RELEASE: eAccountable Recognized for Several Prominent Industry Awards
by Mike McFadden | Jun 26, 2024 | Blog, Press Releases
Denver, CO June 2024: eAccountable, a leading digital marketing agency based in Denver, is proud to announce that they have been honored with several prestigious awards thus far in 2024. Their relentless dedication to excellence and unwavering commitment to their...
12 Questions To Ask A Digital Marketing Agency
by Mike McFadden | Jun 18, 2024 | Blog, Digital Marketing
Partnering with a new digital marketing agency is a big decision. Period. Whether your company is outsourcing its digital marketing for the first time or you have outgrown your current agency partner, it can be very difficult to navigate the process of finding the...
Leaving It Better Than We Found It
by Mike McFadden | May 10, 2024 | Blog
We love our client, Parks Project, and their mission! At eAccountable, we love partnering with clients who share our passion for leaving a positive impact on the world. Today, we want to shine a spotlight on one such client: Parks Project. Parks Project not only...
Marketing Vs. Branding: What’s the Difference?
by Mike McFadden | Apr 8, 2024 | Blog, Digital Marketing
Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...
How Can Email Marketing Fuel Your Overall Inbound Strategy?
by Mike McFadden | Apr 1, 2024 | Blog, Email Marketing
Looking to maximize your overall inbound strategy to drive conversions for your business? Among the plethora of different options available, one tool stands out for its unmatched potential to power up your inbound strategy: email marketing. At eAccountable, we...
Your Website Redesign Checklist: 9 Steps To Success
by Mike McFadden | Mar 4, 2024 | Blog, Digital Marketing, Uncategorized
Your website is often the first point of contact with potential customers. It's not just a digital storefront; it's a reflection of your brand, values, and user experience. Do you think it's time to refresh your web design? Redesigning your website is a significant...
What Is A Buyer’s Journey?
by Mike McFadden | Feb 20, 2024 | Blog, Digital Marketing
If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...
What Is Sensory Marketing?
by Mike McFadden | Feb 8, 2024 | Blog, Digital Marketing
What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to. Direct-to-consumer (D2C) businesses face this very...
What Is A Brand Guide?
by Mike McFadden | Jan 22, 2024 | Blog, Digital Marketing
What is your brand identity? It’s an important question that you should always be asking yourself as a business owner because it is inextricably linked to your success. Establishing a strong brand identity gives your target audience something they can latch onto,...
Important Marketing Metrics To Track To Grow This Year
by Mike McFadden | Jan 5, 2024 | Blog, Digital Marketing
It’s the new year and now that the festivities have come to a close, it’s time to ask that question that every business owner needs to ask themselves at the beginning of the year: How am I going to sell more this year? When it comes to selling more, you have to go...