Are you an e-commerce business looking to reach and engage your target audience on social media? Then you should make the most of Facebook’s advertising platform. With its extensive user base and sophisticated targeting options, Facebook (AKA Meta) offers unparalleled...
The Performance Marketing Blog
Navigating the Digital Marketing Landscape: Affiliate Marketing vs. Influencer Marketing
by eAccountable | Jan 12, 2024 | Affiliate Marketing, Blog, Influencer Marketing
What should your business invest in: Affiliate Marketing or Influencer Marketing? As you might imagine, it’s not a simple yes or no question. Each form of digital marketing has its pros and cons and could be a better fit for your brand, depending on your individual...
Important Marketing Metrics To Track To Grow This Year
by eAccountable | Jan 5, 2024 | Blog, Digital Marketing
It’s the new year and now that the festivities have come to a close, it’s time to ask that question that every business owner needs to ask themselves at the beginning of the year: How am I going to sell more this year? When it comes to selling more, you have to go...
The Impact of User-Generated Content in Marketing
by eAccountable | Jan 2, 2024 | Blog, Digital Marketing, Influencer Marketing
As we turn the page on 2023 and enter 2024, one digital marketing strategy has emerged as a game-changer for brands looking to expand their reach—User-Generated Content (UGC). User-Generated Content (UGC) can be defined as any content, such as text, images,...
Savoring The 5 Best-in-Class Direct-to-Consumer Food & Beverage Companies In 2023
by eAccountable | Dec 27, 2023 | Blog, D2C, Digital Marketing
As we bid farewell to 2023, it's time to savor the victories and innovations in the direct-to-consumer (D2C) food and beverage landscape. At eAccountable, we partner with numerous D2C clients, which is why we're thrilled to spotlight the trailblazers in various...
Celebrating 5 Best-in-Class Direct-to-Consumer Health & Wellness Companies In 2023
by eAccountable | Dec 11, 2023 | Blog, D2C, Digital Marketing
As we inch closer to the end of 2023, it's time to celebrate the achievements and groundbreaking advancements within the world of direct-to-consumer (D2C) marketing. At eAccountable, we partner with many D2C companies, which is why we're thrilled to spotlight the...
Highlighting 5 Best-in-Class Direct-to-Consumer Beauty Companies In 2023
by eAccountable | Dec 4, 2023 | Blog, D2C, Digital Marketing
As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
How The AARRR Framework Can Help You Grow Your Business
by eAccountable | Nov 27, 2023 | Blog, Framework Series
eAccountable Framework Series What do pirates and your marketing strategy have to do with each other? The AARRR Framework, that’s what. The AARRR Framework, which is often referred to as “Pirate Metrics”, is a business model used to identify and shape critical user...
How Customer Journey Mapping Can Help You Accelerate Your Growth
by eAccountable | Nov 17, 2023 | Blog, Digital Marketing, Framework Series
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
Boost Your Revenue With The Conversion Sequence Heuristic Framework
by eAccountable | Nov 14, 2023 | Blog, Framework Series
eAccountable Framework Series In the always changing landscape of digital marketing, maximizing your conversion rates is paramount to growing your business. To achieve this, it's essential to employ a proven framework that can fine-tune your marketing collateral and...
Exciting News: Introducing Amazon Affiliate Partnerships in 2024!
by eAccountable | Nov 12, 2023 | Affiliate Marketing, Amazon, Blog
eAccountable is thrilled to unveil a revolutionary offering that promises to reshape the way you do business on Amazon. Starting on January 1st, 2024, we're introducing Amazon Affiliate Partnerships, and we're excited to share all the incredible possibilities it...
How To Make A Great Amazon Listing
by eAccountable | Nov 8, 2023 | Amazon, Blog
What makes a great Amazon listing? If your business has an active Amazon channel, then you should be asking yourself this question. Amazon is the world’s biggest online marketplace, and it gives you the opportunity to reach thousands upon millions of new...